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Vice President, Director, Engagement Strategy

Digitas

Digitas

Philadelphia, PA, USA
Posted on Wednesday, July 3, 2024

Company Description

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health

Job Description

Digitas is a highly-caffeinated playground where brilliant minds come together to create digital products, advertising campaigns and media experiences that bring bold, award-winning ideas to life.

Strategy at Digitas is a multi-disciplinary team of Creative, Social, Digital Experience Strategy experts, unified by a shared ambition to design experiences that move people.

How does Digital Strategy fit in? While our Planning team inspires and refines who a brand will be in the world and the ultimate problem our customers are trying to solve, the Digital Strategy team ultimately defines how patients & HCPs engage with the brand – How it solves patient's problems and how it supports them into the future – providing a vision and guiding system for integrated and innovative campaigns and works closely with Planning, Media and Tech to make it happen.

To further accelerate this ambition, we are looking for an outstanding Vice President Director, Digital Strategy – someone who promotes a modern approach to connected experiences for brands; who understands consumer behavior, the context in which those behaviors happen and how to design moments of engagement that influence patient journeys.

You will understand that content is fuel for the patient journey and through data uncover the insights that develops the content patients need to help move through their journey making educated, wellness-focused decisions. They also understand that consumer experiences aren't linear and take an omni-channel approach when partnering with media agencies to distribute content across the platforms.

Sound like you? Read on.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

What you'll do:

As VP/Group Director, Digital Strategy, your comprehensive marketing expertise will be essential to providing strategic expertise on important client engagements.

Demonstrating an intimate understanding of how consumers interact with channels and technology, this important role demands a focus on how to most effectively solve clients' challenges through an orchestrated system of paid, owned and earned touchpoints that inspires connected creativity.

Daily, your role will concentrate on guiding strategy across important accounts while delivering industry-leading service, which includes:

Lead the development of strategy that informs when, where and how a brand should connect; redefine communications and orchestrate efforts across channels.

Promote the use of data; partner with data-scientists to understand behaviors and uncover unexpected insight that inspire bold ideas for how a brand should connect.

Analyze how consumers interact with devices, platforms, content, and media, then developing experiences based on the motivation behind those behaviors to give the brand purpose and relationship within a patient's life.

Envisioning and designing orchestrated systems of brand communications; collaborate with media planners, technologists, experience designers and creative teams to bring modern communication architectures to life.

Build senior-level client relationships; provide guidance on their competitive threats and evolving consumer behaviors to guide their teams toward the next generation of holistic brand experience solutions that inspire business impact.

Manage the development of the team; inspiring and leading direct reports and extended partner, and guiding the quality of agency output and its impact

Qualifications

This important role requires a depth of expertise including a track record of impactful work experience and professional ingenuity – which means you are:

  • A digital marketing-savvy problem-solver with the unstoppable drive to inspire teams and bring the best work to life, based on your expertise with omni-channel orchestration (including media, CRM, site and mobile, etc)

  • Successful track record within the HCP or Global Pharma marketing space a must.

  • A strong analytical thinker and translator with exceptional research dexterity, including several years of experience with media-centric tools such as Comscore, MRI, Google Analytics, to uncover the data and insights that inspires strategic communications planning and implementation.

  • A creative provocateur and persuasive storyteller who is endlessly curious and questioning with a keen ability to shift perspective and illuminate powerful insights and creative potential through data and narrative.

  • A proven leader and relationship builder who can provide both an authoritative presence with executive-level clients while fostering partnership and collaboration with all levels of the agency and its partners that will increase growth.

  • A true collaborator that has worked on large scale projects across multiple digital properties – the true dot connector.

  • An approachable manager with a history of team oversight and talent development; known for an ability to coach and grow talent, providing vision and bringing people along.

  • An all-around seasoned professional with exceptional communication, organizational and time management skills, and the flexibility to adapt quickly to change.

#LI-Hybrid

Additional Information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.