Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

As part of the larger Advanced Analytics & Insights (AAI) department, the Decision Sciences team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands.

The VP, Director serves as the main point of contact for digital media measurement and analytics for our client. This person will be responsible for an analytics team that uses data and analytics techniques to answer client business questions and executing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization.

Responsibilities:

• Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results
• Drive a culture of ‘always on ‘data-driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
• Provide thought leadership and be a subject matter expert in the designing and recommending appropriate analytic methodology and approach to address key client questions
• Lead measurement framework development and define media KPIs linked to the business objectives
• Build the profile of Data and Analytics by packaging and evangelizing best in class client work and provide the clear data and analytics story –why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
• Work closely with the internal client teams to deliver high-quality execution of a diverse array of client and project deliverables.
• Primary lead for brand teams (agency and client) on campaign/brand measurement research development and implementation
• Guide and work closely with the investment and planning teams and the client teams to deliver on “data-driven” marketing investment decisions (how much, where, when, which channels, etc...) and demonstrate delivery against business objectives
• Consult with client media teams to align with the strategy, measurement, and optimization plans
• Develop, manage, and mentor a team and lead strategic efforts and departmental vision

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights
• 10+ years in media, analytics, marketing research, consumer insights, business consulting, or digital advertising analytics
• 7+ years of people management experience with progressing roles and responsibilities
• Excellent project management, organization, leadership, presentation and communication skills
• Strong grounding in traditional and digital media advertising effectiveness methods including ROI, preferably working knowledge of market mix model results
• Knowledge and interest in learning about the traditional and digital media research measurement vendor marketplace, with the ability to identify and evaluate new capabilities across suppliers
• Experience with competitive reporting systems and interest in the competitive landscape of the technology marketplace
• A team player with proven ability to work well with others, acting both resourceful and collaborative
• Experience with statistical software packages (SAS,R, Python) a plus
• Proficiency in Microsoft Office Suite with advanced understanding of Excel
• Experience with visualization tools such as Tableau, GoodData, Datorama
• Excellent verbal and written communication skills

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $159,500- $250,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/17/2024.

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