Company Description

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Job Description

The Senior Planner of Content and Digital Partnerships manages the day-to-day execution of content and digital campaigns, reporting to Associate Director. Role will activate content and digital strategic plan development and all aspects of implementation, with a key focus on influencer.

Responsibilities

• Help in planning, implementing and executing integrated campaigns across media channels such as influencer, branded content, OLV, audio, display, and more
• Support Associate Director in presenting media recommendations and campaign results to clients
• Draw actionable insights based off syndicated data (i.e. competitive, consumer) and past performance
• Manage day to day planning, research, trafficking, reporting, analytics and billing, with the help of the assistant
  • Draft consideration sets and RFP
  • Evaluate vendors proposal and provide feedback to ensure best value for clients
  • Build media plan and recommendation with the help of the AD
  • Ensure timely and accurate campaigns set up (Prisma, Trafficking) – QA pre and post launch
  • Review IMO and build insights to outline performance and optimizations
  • Manage billing process, supporting the assistant negotiator/planner
• Support influencer and content campaign management, including but not limited to strategic recommendations, contracting, content development management, social boosting recommendations, quality assurance, FTC compliance and governance, performance monitoring, and reporting
• Manage buys, makegoods and added value negotiations with the AD
• Develop strong relationship with clients by demonstrating expertise, passion for brands and the content and digital landscape.
• Provide accountability for seamless executions
• Craft POVs to assess media opportunities and innovation prospects based on clients objectives
• Build relationships with Content and Digital marketplace partners to analyze value and applicability for RB
• Coordinate and schedule L&L for teams

Qualifications

• The senior planner will conduct tasks within the below tools requested by the team in partnership with the assistant.
  • Digital Investment: Prisma, Lumina, Wrike, Comscore, JIRA, DCM, Double Verrify, Sales Force, MP, Amazon Attribution, Influencer platforms
  • Content Investment: Infegy, MRI, Scarburough, eMarketer, MOAT, Fluency (Influencer Product)

Additional Information

All your information will be kept confidential according to EEO guidelines.

Veterans Encouraged to Apply

Compensation Range: $58,500 - $70,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 9/06/2024.