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Supervisor, Paid Search

Digitas

Digitas

Marketing & Communications, People & HR, Operations
Philadelphia, PA, USA
Posted on Friday, August 9, 2024

Company Description

PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps patients navigate the most important moments of their healthcare journeys.

While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.

Job Description

The Paid Search Supervisor, reporting to the Associate Director leads a team of Search Sr. Associates and Associates for a client or group of brands to ensure the best strategy are in place. From ensuring and driving innovation to leading client-facing strategy conversations and career management – the Supervisor plays an necessary role in upleveling the Search team’s strategic approach. You will “Sharpen the Sword” of the Search campaigns, strategy and deliverables – not responsible for doing all of the work, but responsible for ensuring that all of the work gets done, and done well.

This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.

Important Responsibilities

· Ensure the quality of builds, ensuring recommendations are aligned with campaign goals

· Responsible for pre-launch review and compliant launch of uploads, both through review and ongoing process training

· Review and up-level optimization calendar and test plans, ensuring implementation and sharing of results

· Review client-facing materials and provide feedback to ensure quality, depth and

· Active and vocal role in representing Search in client meetings, building trusting relationships with client counterparts to be viewed as strategic search expert

· Support team reporting workstreams, helping bring meaning and action to performance data, and partners across teams to evolve approach

Qualifications

Knowledge

· 3+ years of experience with the search landscape (paid and organic), how consumers leverage search and how brands can benefit from a strong search presence

· Expertise in channel campaign implementation, management, analysis, optimization, and automation

· Well-versed on industry updates, proving perspective on implications in Healthcare

· Understand measurement and tech partner landscape, vetting innovative solutions for client testing

· Deep understanding of condition, therapeutic area landscape and competitive set

· Expert knowledge of client's business objectives and priorities, able to connect to current Search approach and future opportunities

#LI-Hybrid

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.