Company Description

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

Job Description

As a Senior Social Analyst at Razorfish, you will be joining our 80+ person social discipline within our fast-growing Consumer & Content Experience practice. In this role, you will be a Creator working on a sports-focused streaming service - making social-first content that breaks through feeds across TikTok, Instagram, YouTube, Facebook and X.

This important job specifically focuses on creating trend-led social content centered around a range of sports - working alongside social strategists, community managers and a creative director to mine trending hashtags, cultural moments and community responses - and generate content that places the brand into the conversation in relevant, engaging and timely ways.If you are obsessed with sports and social trends, love making content, and are just as strong conceptually as you are editing and shooting content… then this is literally a dream job for you!

Please note: This role requires someone to be onsite in the Razorfish office 3 days per week. There will also be some on-site client meetings and travel for event/game coverage required.

Key Responsibilities:

• Help spot relevant sports trends happening across social channels - specifically TikTok, Instagram and YouTube in collaboration with the team
• Concept social content ideas - including creating mood boards and storyboards to convey your idea and creative approach
• Work with a producer to bring your content ideas to life - which could range from re-mixing existing brand assets to shooting low-fi content from your phone or capturing content at an event activation or game
• Editing your content and applying things like text overlays, emojis, and music
• Ideating around bigger campaign activations in collaboration with the creative director, partner agencies and the client’s in-house team
• Providing ad hoc support around real-time content creation needs as they arise

Qualifications

• A deep, crazy obsession across a range of sports
• 3-5 years of experience working in social marketing in a Creator role
• Proven experience making social-first content - especially video - for well-known brands (entertainment, sports leagues or sports specific brands are a major plus)
• Expert understanding of all major social platforms, their formats and their features - especially TikTok, Instagram Reels and YouTube Shorts
• Strong video editing skills including expertise in Adobe Premiere Pro, Final Cut Pro and CapCut
• Strong graphic design skills including expertise in Adobe Creative Suite
• Strong photography skills including ability to capture event-based content
• Ability to create post copy that is SEO optimized and will grab people’s attention in the feeds

What Makes the Candidate Successful:

• Extensive knowledge of sports, and how to reach and engage current and new fans of teams, players and athletes
• Understanding of the current sports streaming landscape, and tactics brands are using to pull new subscribers in
• Ability to concept on your own and clearly convey your idea to the team and clients
• Constant pulse around what’s trending culturally within the sports world on social platforms - specifically around micro trends like #SportsTok, #SportsEdit, #HighlightReel, etc
• Love for creating content that will stand out in feeds and feels native to the platform
• Proactively coming to the team with new ideas and fresh ways to capture content that will drive engagement with the brand and attract new audiences
• Ability to edit things quickly and adapt to tight timelines in order to capitalize on timely opportunities
• General understanding of social analytics and what makes content spread across social feeds
• Strong attention to detail, highly organized and process-driven
• Excellent written and verbal communication skills with ability to present ideas and information clearly
• Good interpersonal skills and highly collaborative attitude
• Keen eye for detail is a must
• Experience using AI tools

Additional Information

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact [email protected].

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $45 - $65/hr. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. This role may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. This role may also qualify for participation in our 401(k) plan after eligibility criteria have been met. The Company anticipates the application deadline for this job posting will be 08/23/2024.