Company Description

With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.

Job Description

The Audience Strategy team is a unique role within the agency. Among the first of its kind, this team provides best in class audience strategy and consumer insights to a client that prioritizes centering their media approach around core audiences to help drive their business. As a new practice within Starcom, this role provides high visibility within the agency and is a great opportunity to join an innovative, evolving team and help create process and ways of working from day one.

The Audience Strategy, Manager will use their knowledge to concept, design, and implement audiences that inform media planning and activation, creative briefing, and measurement solutions. We are seeking an individual who has a background in media activation with a genuine curiosity and strong desire to learn about audience strategy.

While this is a management position, this role will not have any employees reporting into them. However, there will be many opportunities for leadership growth, senior client engagement, and high visibility with Starcom leadership.

• Build, activate, monitor and report out on custom audiences leveraging 1P, 2P, and 3P data
• Manage and track all audiences being executed across all digital channels
• Assist Associate Director and Director in creating paid media campaign audience strategies and recommendations, presenting to media clients using an informed approach
• Collaborate with Strategy and Investment teams to inform on strategic audience approaches, optimizations, performance and activation
• Work in external data tools and research platforms to bring clients new audience opportunities and POVs (ex: Epsilon PeopleCloud, MRI)
• Define new ways of working to inform creative, messaging, media, and analytics workflows through the lens of audience strategy
• Develop and maintain audience processes, deployments, taxonomy, and governance structures both internally and with the clients
• Pull overlap analysis reports and work with managers to provide recommendations for client business challenges as well as undetected revenue and growth opportunities
• Attend training sessions with various vendors and inquire about data and platform capabilities
• Assist in the development of client-facing materials, including data presentations and audience insight reports
• Co-lead and present monthly audience performance reports to clients and internal channel directors
• Manage weekly status documents for both internal and external client teams
• Participate in team meetings and knowledge sessions to share new strategies for targeting campaigns and to provide feedback on platform and data performance

Qualifications

• Bachelor’s degree preferred, preferably with a concentration in marketing, advertising, communications, business, sociology, or consumer insights

• 2-3 years of prior digital advertising experience in a client services capacity with hands-on knowledge of paid media activation as well as a passion for data-driven insights, and strategic application
• Experience or strong desire to learn about audience behaviors and how to apply data-driven behavioral learnings to activation strategies
• Basic understanding of how DSPs, CDPs, 3rd Party data, pixels and Ad Servers come together in a media environment
• Familiarity with customer acquisition goals and optimizing to CPA, CTR, CPSV, Completion Rate, etc.
• Experience delivering accurate and insightful performance reporting, and applying critical thinking and data-driven insights to problem solve
• Ability to manage multiple, competing priorities simultaneously
• History of effectively managing clients and successfully working with internal teams to complete tasks and projects
• Strong analytical skills, technical know-how, and strategic thinking
• Exhibit strong project management, storytelling, and communication skills
• Strong written and verbal communicator, attention to detail, very organized, and the ability to follow projects through to completion
• Ability to communicate technical concepts to a non-technical audience
• Ability to work in an extremely fast environment with purpose, accuracy, and dependability
• Proficiency in Microsoft Office solutions

Additional Information

Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

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