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Analyst, Technology & Automation

Digitas

Digitas

IT
Miami, FL, USA
Posted on Thursday, January 13, 2022

Company Description

Publicis Groupe is the third largest communications group in the world, a leader in marketing, communication and digital business transformation. As a platform at the intersection of marketing and digital business transformation, driven through the alchemy of creativity and technology, Publicis Groupe is built on The Power of One. Publicis Groupe offers its clients seamless access to the expertise of its 80,000 talents across four Solution hubs: creative with Publicis Communications (Publicis Worldwide, Saatchi & Saatchi, Leo Burnett, BBH, Marcel, Fallon, MSL, Prodigious), media services with Publicis Media (Starcom, Zenith, Spark Foundry, Blue 449, Performics, Digitas), digital business transformation with Publicis.Sapient and health & wellness communications with Publicis Health. Publicis Groupe’s agencies are present in over 100 countries around the world.

Job Description

Overview

The Data & Analytics Team is responsible for driving client performance by combining insights and strategic thinking across client engagements. As an Analyst, you have the opportunity to shape the strategic direction of a client’s business and marketing strategy through the delivery of data driven insights.

Specifically:

  • Deliver client and internal solutions through quantitative analysis in line with industry best practices
  • Execute analytics projects in coordination with the analytic team lead and partners across the agency
  • Provide subject matter expertise on marketing strategy, digital attribution, experimental design, media mix, budget allocation, audience and programmatic strategy, consumer insights and competitive analysis
  • Contribute to innovation within digital marketing and analytics within the agency and industry


Role Objectives:

Client Responsibilities

  • Deliver various analytics projects including Budgeting and scenario planning, test design, campaign management and advanced report production
  • Analyze online marketing data to provide insights into performance of client marketing campaigns and identify opportunities for improvement

Practice Development

  • Identify and evaluate new concepts and technologies; contribute in building business case and defining success metrics / milestones

Qualifications

Minimum Qualifications:

  • 1-2 years of experience in interactive marketing, business consulting using data and information to drive marketing recommendations
  • Degree in marketing or quantitative discipline such as statistics, mathematics, or economics. MBA or Advanced Degree a plus
  • Experience with CRM technology tools
  • Experience applying clustering techniques for segmentation purposes,
  • Experience with testing (AB and multivariate testing)
  • Solid understanding in multivariate testing and statistical analysis
  • Understanding of digital marketing methods and systems including Search, Display & Programmatic, Social Media, Content
  • Knowledge of SPSS, SAS, R, Python (or other statistical analysis and data mining packages)
  • Knowledge of leading web analytics platforms such as Adobe Analytics and Google Analytics
  • Knowledge of SQL preferred
  • Proficient in Excel, Word, PowerPoint, MS Access, experience with VBA a plus
  • Experience with business intelligence platforms such as QlikView or Tableau a plus
  • Possession of excellent written, oral communication and presentation skills
  • Detail oriented, quick learner and able to balance multiple tasks
  • Partner with account teams on key accounts to develop key client and vertical specific insights using primary and secondary data
  • Maintain good relationships with clients and business partners to support best-in-class data driven marketing strategies
  • Participates independently in weekly / monthly client calls

Additional Information

All your information will be kept confidential according to EEO guidelines.