Brand Experience Manager (Merchandising) - Dunkin
Dunkin' Donuts
Position Summary:
Dunkin’ is looking for a culture-obsessed, relationship-driven Manager of Content Partnerships and Merch to lead our content partnership strategy and execution and oversee our merch execution. This role is at the intersection of brand storytelling and community building—cultivating digital partnerships that drive buzz, create iconic moments, and keep Dunkin’ top-of-feed (and top-of-cup). You’ll work across talent, platforms, and content formats to bring the Dunkin’ brand to life in bold, authentic, and relevant ways. This role is all about knowing our target audience, the platforms where they consume content, and how to integrate our brand authentically in their tone of voice (without compromising ours!).
Key Responsibilities:
Content Partnerships
• Build and manage strategic relationships with partners, creators, and platforms to amplify Dunkin’s brand across channels
• Lead end-to-end campaign execution—from creative brief to content calendar to performance recap
• Identify trendsetters and content partners aligned with target audiences, key brand priorities, product launches, and seasonal moments
• Collaborate with social, PR, creative, and media teams to ensure integrated storytelling and amplification
• Monitor cultural trends, platforms, competitors, and brand activations to inform strategy and spark new ideas to put the brand in front of our target audience
• Ensure Dunkin’ stays ahead of the curve with innovative content formats, collabs, and partnership integrations Merch Category
• Work with Director of Brand Experience to build a comprehensive strategy to support merch category, through standalone merch drops and support tactics for larger campaigns where merch is a key component
• Manage and partner with the current Associate of Brand Experience (focused on merch), on day to day execution of merch
Qualifications:
• Experience in social, content partnerships, or brand collaborations
• Proven ability to build strong relationships with creators, talent reps, and platform partners
• Deep knowledge of social media platforms and pop culture trends
• Excellent project management skills with attention to detail and deadlines
• Strong creative instincts with an eye for what makes content engaging, authentic, and on-brand
• Comfortable working in a fast-paced, highly collaborative environment
Salary: $92,821.28 - $137,513.00 per year
The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location
We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.