Job Description:

The Role

Do you want to have an impact on our customers’ businesses and be part of a highly collaborative, cross-functional team committed to improving the value of our event programs within Fidelity? We are looking for an Event Marketing Manager who possesses knowledge of all phases of the event lifecycle, including planning, implementation, and post-event data analysis.

This event marketer will work alongside our business partners to provide innovative approaches that focus on the marketing, promotion, and execution of events to our key clients and prospects. This person will ensure that our programming aligns with our business objectives, bringing proprietary insights to the market, while also adhering to brand guidelines. The result will be deeper relationships with our clients and generate demand for our products and services. Key areas of responsibility include:

• Work with key marketing and business partners, managing event operations and execution for third party industry events.
• Manage sponsorship deliverables, including but not limited to, speaker alignment and preparation, thought leadership placement, brand strategy and overall attendee experience/engagement.
• Provide critical thinking to sponsorship booth builds, including determining content and ensuring visible calls-to-action.
• Cultivate, establish, and manage high caliber industry partnerships.
• Collaborate on presentation content/creation and ensure compelling, accurate and compliant content is delivered at all events.
• Partner with our Marketing Effectiveness team, deliver post event reports with data-driven analysis including attendee feedback, program analysis against goals and recommendations for future event improvements.

The Expertise and Skills You Bring

• You are highly motivated and an organized individual with the ability and desire to lead multiple projects simultaneously.
• You are passionate about process and attention to detail.
• Collaboration is vital! You cultivate working relationships with partners at all stages of the event planning process.
• You are adept at scoping and delivering on a project timeline, while maintaining ongoing communications with everyone involved.
• Quick and clear headedness under pressure; your ability to thrive in a very fast-paced, demanding environment.
• Preferred work experience in related areas of program/project management, event management, content management, or marketing, with the ability to influence key partners (business partners, compliance, internal Marketing teams).
• A customer-first perspective drives your work, from conceptualization to execution. How will we address customers’ problems rather than how will we sell product?
• Knowledge of project management tools including Salesforce, Workfront and CVENT preferred.
• Bachelor’s degree in relevant field of study.

The Team

This dynamic and collaborative event marketing team is part of Fidelity Institutional and Asset Management marketing organization, supporting institutional investors and financial intermediaries (banks, broker dealers, registered investment advisors). Our team is passionate about raising the voice of Fidelity in the marketplace by driving an event marketing strategy aligned to our business goals and objectives. We develop event experiences that will provoke conversation and help drive action, ultimately to help our clients succeed and grow. We partner with various groups across Fidelity to ensure we bring the best to our customers.

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