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Director, Channel Marketing (SEO)

Fidelity

Fidelity

This job is no longer accepting applications

See open jobs at Fidelity.See open jobs similar to "Director, Channel Marketing (SEO)" The Ad Club.
Marketing & Communications
Boston, MA, USA
Posted on Apr 29, 2025

Job Description:

Passionate about SEO and interested in joining a growing set of media and search specialists working in financial marketing? In this role, you will be accountable for increasing Fidelity.com search traffic and conversions through organic strategies and improving search rankings for Fidelity’s products, services and educational content.

The Expertise We’re Looking For

  • Bachelor's Degree; 8+ years of experience with SEO and digital content

  • Deep subject matter expertise in Technical SEO, Content Optimization, Keyword Strategy and Link Optimization

  • Strong understanding of search engine platforms, algorithms and ranking factors

  • Expertise with SEO tools and web analytics platforms (BrightEdge, SEMRush, Adobe Analytics, Google Analytics, Google Search Console, Bing Webmaster)

  • Familiar with SEO for JavaScript-based websites and Angular single-page applications

  • Proven track record of improving organic search performance

  • Experience working in a cross-functional, matrixed organization

The Purpose of Your Role

You will be responsible for developing SEO strategies and optimization recommendations to improve Fidelity.com search engine rankings, drive organic traffic, and enhance online visibility. Your role involves a mix of technical expertise, content strategy, and data analysis to ensure that critical content sections of the site align with search engine best practices and user intent.

Working cross-functionally, you will collaborate across channel marketing and with product teams, site developers, content strategists, and UX team to ensure SEO best practices are integrated into website development and content creation.

As a member of the Performance Media team, you will help drive and prioritize the findability roadmap to evolve our practices in a rapidly changing search landscape.

The Skills You Bring

  • Technical SEO: Crawling and Indexing audits, advising on URL structures, internal link optimization, implementing schema markup, handling redirects and broken links, using server-side rendering

  • On-page SEO and Content Audits: Quality and relevance, keyword optimization, title tags and meta description, data structure, anchor text optimization, resolve duplicate content issues

  • Strong analytical skills and experience with data-driven decision-making

  • Effective communication skills, both written and oral, with the ability to communicate SEO strategies to technical and non-technical teams and present information clearly and professionally up, down, and across the organization

  • Strong adaptability and continuous learning mindset to stay ahead of search evolution

  • Ability to support multiple marketing partners simultaneously and remain adaptive to working across varying team styles and workflow

  • Familiarity with agile principles / working in agile

The Value You Deliver

  • Site auditing, keyword research, competitive analysis

  • On-page optimization: Keyword strategy, content and image optimization, title tag and header tag optimization, meta description optimization, internal linking and link flow optimization, URL optimization

  • Adoption of new search marketing techniques and technologies, staying ahead of industry trends and maintaining a competitive edge with emergence of AI/generative search experiences

  • Performance tracking and reporting

  • Support developers to ensure site pages are findable and indexable

  • Strategy and leadership

How Your Work Impacts the Organization

The Media and Search team, part of the Channel Marketing organization, resides within the Marketing Domain and supports all business units within the firm as an enterprise function. The internal marketing organization is led by the firm’s Head of Marketing and Social Platforms.

Certifications:

Category:

Marketing

Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.

Company overview

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer. Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process.

If you would like to request an accommodation, please contact us at:

accommodations@fmr.com

Apply

Join us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

Fidelity's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com, or by calling 800-835-5099, prompt 2, option 3.

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

Benefits
Learning & development
Culture

Benefits that adapt to everything life sends your way

401(k) with company match

Medical, dental, vision and prescription drug coverage

16-week maternity leave & 12-week parental leave

Student loan assistance

Fidelity is invested in you

Committed to Professional Development

At Fidelity, we are constantly adapting to the changing needs of our customers, new technologies, and better ways of working. And we empower our employees to do the same, with an emphasis on developing skills and connections that will help propel you forward in your career while being able to make an impact for Fidelity’s customers around the world.

We offer a wide range of options for professional development including online, in-person, and mentor driven solutions. Special interest and networking groups are also part of our culture of empowerment, personal and professional enrichment, diversity and inclusion, and knowledge sharing.

Continuing Education & Training

  • Assess, build, and align your development plan through resources like our skill-building classroom and online courses.
  • Video-based training for technology, leadership, management & more.
  • Ongoing skills development and coaching opportunities.
  • Paid training with a facilitator who is dedicated to your onboarding and will track and evaluate your progress, giving you strategies to improve.
  • A range of talent development programs to support career mobility.

Mentoring

  • Utilize the skills of experienced leaders to enrich your career.
  • Dedicated mentors to help you grow into new areas of Fidelity’s business as you develop new skills.
  • An open atmosphere of knowledge sharing and collaboration.
  • Opportunities to pay it forward, sharing the knowledge you develop and as you help others define how they want their career to take shape.

Our Commitment to Diversity and Inclusion

"Fidelity believes in, and is committed to, fair and equitable treatment for every associate and customer, and to creating a safe and respectful environment, in which everyone is treated with kindness, compassion and respect." Abby Johnson | Chairman and CEO Fidelity Investments

At Fidelity, we are committed to building an enduring culture of inclusion and belonging that will attract, develop and retain a diverse workforce.

Fidelity’s ten affinity groups are self-organized groups of employees with common interests in areas such as race, ethnicity, gender or sexual orientation, or who share similar interests based on similar sets of experiences.

These Employee Resource Groups and Special Interest Groups are models of inclusion for Fidelity. They’re also a powerful form of engagement and development and can provide a pathway to visible leadership roles. Our affinity groups make a large contribution on the business, helping to ensure our products and services are delivered in a welcoming and equitable environment.

  • Over 22K employees participate in an affinity group.
  • Over 1,400 affinity group members volunteered for Fidelity Cares in 2020.
  • 74% increase in affinity group memberships over the last three years.

Giving Back to Our Communities

Throughout Fidelity, you’ll find a genuine commitment to social responsibility – where we strive to make an impact for customers, while also making an impact on the world.

Fidelity Cares

  • Provides associates with opportunities to actively volunteer and share their talents.
  • Hosts numerous company-wide volunteer events (in-person and virtual).
  • Partners with nonprofit organizations to support our local communities.
  • More than 12,000 associates donate time annually – from interns to SVPs.
  • Impact includes refurbishing schools, donating books and supplies, and teaching financial literacy.

Fidelity Charitable®

  • Created to make it easy for people to support charitable organizations they care about.
  • Helped deliver $7.3 billion in donor-recommended grants to charity in 2019.
  • Supported more than 300,000 unique charities around the world.
  • Since its inception, more than $42 billion has been given to public charities.

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