Job Description:
The Role
As a Director in Consumer Strategy & Segment Marketing (CSSM) you blend business analysis and marketing expertise with a passion for uncovering consumer insights. Working collaboratively within a cross-functional team, you will use your expertise to lead the development of actionable consumer marketing strategies that differentiate Fidelity offerings in the market and drive meaningful consumer value and business outcomes. One key deliverable of this role is the strategic marketing brief that guides channel, messaging and activation activities.
Your initial work will be supporting Fidelity’s brand team in four key areas:1) Driving consistency and linkage of the brand through refinement of architecture and positioning; 2) Generating actionable brand and consumer insights; 3) Building brand experiences based on consumer insights and brand strategy; 4) Consulting on enterprise brand projects.
You will report to a Vice President Group or Team leader who oversees a team of 5-10 other CSSM Associates in our Brand & Enterprise marketing area.
The Expertise and Skills You Bring
BA/BS required; MBA preferred
12+ years of relevant marketing/management/strategy experience
Financial services experience preferred
Extensive experience leading the development of marketing strategies across customer acquisition and client development; segmentation development, design target development; digital experience and customer journey mapping
Experience initiating consumer research and deriving actionable consumer insights research and data analysis to inform the development of new hypotheses, opportunity exploration, business case development, differentiated marketing strategies, and program execution
Experience in developing brand strategy, value propositions, and positioning
Able to proactively influence decision-making through written and verbal communications
Effective story-telling using qualitative and quantitative data, market trends, business insights and other inputs in a cohesive narrative to inform marketing strategy development
Ability to successfully collaborate with and influence multiple business and marketing stakeholders at different levels to develop marketing strategies and align on implementation plans
Intellectually curious and appreciate learning new skills and capabilities
Proactive: able to navigate ambiguity and take action in a self-directed manner to drive results across teams and lines of business. Initiates new opportunities and ideas with data-driven insights and recommendations
The Team
The Consumer Strategy & Segment Marketing Team (CSSM) is part of the Marketing & Social Platforms domain. The team works across business and marketing and partners closely with other commercialization functions and teams at all stages of the product lifecycle (new offerings à scaled solutions) and in service of customer acquisition and client development objectives. At our core, we represent the voice of the customer and are focused on helping Fidelity offer the right products to the right customers with differentiated value propositions and positioning to drive commercial success.
Certifications:
Category:
MarketingFidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite every other week (all business days, M-F) in a Fidelity office.
Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.