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Senior Manager, Marketing Solutions - Data & AdTech

Fidelity

Fidelity

Marketing & Communications
smithfield, ri, usa · Boston, MA, USA
Posted on Sep 11, 2025
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Job Description:

The Role

As the Senior Manager, Marketing Solutions – Data & AdTech, you will play a strategic role within the Marketing Domains’ Strategy and Operations organization. You will lead efforts to optimize and evolve Fidelity’s marketing technology stack, with a focus on data infrastructure, adtech capabilities, and performance analytics.

You will:

  • Drive the discovery and definition of business requirements for marketing data and adtech capabilities.

  • Develop deep expertise in platforms and tools such as:

    • Customer Data Platforms (CDPs)
    • Identity resolution and audience segmentation
    • Adtech integrations (DSPs, DMPs, SSPs)
    • Data governance and privacy compliance
    • Personalization and advanced targeting (e.g., Dynamic creative optimization)
    • Generative search impacts on the adtech landscape
    • Affiliate optimization

  • Translate business needs into actionable features and partner with delivery teams to ensure successful implementation.

  • Collaborate with marketing stakeholders to identify gaps and opportunities in campaign execution

  • Increase reach through various audience generation techniques available through partners like LiveRamp, Google, and Meta.

  • Connect paid and owned experiences

  • Obsess over and deliver improvements to the capability in a manner that elevates the Marketer experience to drive customer engagement and deliver tangible business value

  • Partner with engineering and media teams to design scalable, privacy-compliant solutions.

  • Maintain and prioritize product backlogs using Jira-based tools.

  • Present insights, recommendations, and solution designs to senior leadership and cross-functional teams.

  • Monitor industry trends and emerging technologies to inform strategic planning and innovation.

Your ability to connect marketing goals with technical capabilities, and to lead cross-functional teams through ambiguity, will be key to your success.

The Expertise and Skills You Bring

  • Bachelor’s Degree with 8+ years of experience in marketing technology, digital advertising, or data strategy.

  • Strong understanding of the adtech ecosystem and data infrastructure supporting marketing.

  • Platform and Data Savvy: you understand architectural underpinnings, solution integrations, and how data threads across platforms

  • Proven ability to lead cross-functional teams and drive alignment across marketing, analytics, and engineering.

  • Skilled in translating complex business needs into clear, actionable requirements.

  • Excellent communication and presentation skills, with the ability to influence stakeholders at all levels.

  • Experience with agile methodologies and backlog management tools (e.g., Jira).

  • Strong problem-solving mindset and ability to identify process efficiencies.

  • Experience managing or mentoring team members is a plus.

The Team

You’ll be part of the Marketing Strategy and Operations team, where you’ll play a critical role in shaping the future of data-driven marketing. You’ll collaborate across domains to deliver impactful solutions that enhance targeting, measurement, and operational efficiency.

Note: Fidelity will not provide immigration sponsorship for this position

Certifications:

Category:

Marketing

Most roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles.

Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.

Company overview

At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want! We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experiences. For information about working at Fidelity, visit FidelityCareers.com. Fidelity Investments is an equal opportunity employer. Fidelity will reasonably accommodate applicants with disabilities who need adjustments to complete the application or interview process.

If you would like to request an accommodation, please contact us at:

accommodations@fmr.com

Apply

Join us

At Fidelity, you’ll find endless opportunities to build a meaningful career that positively impacts peoples’ lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees’ Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don’t need a finance background to succeed at Fidelity—we offer a range of opportunities for learning so you can build the career you’ve always imagined.

Fidelity's working model blends the best of working offsite with maximizing time together in person to meet associate and business needs. Currently, most hybrid roles require associates to work onsite all business days of one assigned week per four-week period (beginning in September 2024, the requirement will be two full assigned weeks).

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com, or by calling 800-835-5099, prompt 2, option 3.

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

Benefits
Learning & development
Culture

Benefits that adapt to everything life sends your way

401(k) with company match

Medical, dental, vision and prescription drug coverage

16-week maternity leave & 12-week parental leave

Student loan assistance

Fidelity is invested in you

Committed to Professional Development

At Fidelity, we are constantly adapting to the changing needs of our customers, new technologies, and better ways of working. And we empower our employees to do the same, with an emphasis on developing skills and connections that will help propel you forward in your career while being able to make an impact for Fidelity’s customers around the world.

We offer a wide range of options for professional development including online, in-person, and mentor driven solutions. Special interest and networking groups are also part of our culture of empowerment, personal and professional enrichment, diversity and inclusion, and knowledge sharing.

Continuing Education & Training

  • Assess, build, and align your development plan through resources like our skill-building classroom and online courses.
  • Video-based training for technology, leadership, management & more.
  • Ongoing skills development and coaching opportunities.
  • Paid training with a facilitator who is dedicated to your onboarding and will track and evaluate your progress, giving you strategies to improve.
  • A range of talent development programs to support career mobility.

Mentoring

  • Utilize the skills of experienced leaders to enrich your career.
  • Dedicated mentors to help you grow into new areas of Fidelity’s business as you develop new skills.
  • An open atmosphere of knowledge sharing and collaboration.
  • Opportunities to pay it forward, sharing the knowledge you develop and as you help others define how they want their career to take shape.

Our Commitment

Discover opportunities to build a fulfilling career within a supportive culture that celebrates individuality. We empower our associates to pursue career paths that align with their unique goals and personalities.

Giving back to our communities

Throughout Fidelity, you’ll find a genuine commitment to social responsibility – where we strive to make an impact for customers, while also making an impact on the world.

Fidelity Cares

  • Provides associates with opportunities to actively volunteer and share their talents.
  • Hosts numerous company-wide volunteer events (in-person and virtual).
  • Partners with nonprofit organizations to support our local communities.
  • More than 12,500 associates donate time annually – from interns to SVPs.
  • Impact includes refurbishing schools, donating books and supplies, and teaching financial literacy.

Fidelity Charitable®

  • Created to make it easy for people to support charitable organizations they care about.
  • Helped deliver $14.9billion in donor-recommended grants to charity in 2024.
  • Supported more than 433,000 unique charities around the world.
  • Since its inception, more than $100 billion has been given to public charities.

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