Job Description:
Our WI Employer and Advisor Marketing team is looking for a Senior Marketing Manager to join the Strategic/Select/Large (SSL) Acquisition and Expansion team to support driving awareness and growth around Fidelity Workplace Consulting and Defined Benefit. As the Senior Marketing Manager, you will report to the Director of Employer and Advisor Marketing within the SSL team.
Please Note: We are unable to provide visa sponsorship for this position.
We will hire this role in Smithfield Rhode Island, Merrimack New Hampshire, Covington Kentucky, or Westlake TX.
The Role
You will partner closely with a wide network of cross-function internal partners and business stakeholders to support the business’ growth and retention objectives
Conceptualize and execute multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels
Craft compelling stories and journeys using data to demonstrate to Plan Sponsor clients and their employees how these products can contribute to their company’s goals and employee’s satisfaction
Identify, analyze, and report on success metrics and quickly pivot based on results
Partner with sales and relationship management teams to craft collateral that best position these products to clients and prospects
Partner with our digital channel, performance marketing and web teams to design, test and evolve creative lead gen and lead nurturing tactics
Working in partnership with the creative team, develop a holistic, overarching creative brief that captures the insights, competitive advantage and single-minded idea that provides direction to the creative team to meet objectives for advertising and other public facing communications
Understand and apply legal/fiduciary standards and pending regulatory and legislative considerations that may impact business objectives, while monitoring the competitive market and ever-changing financial environment and outlook
Support primary business area efforts while also having the ability to flex effort, as needed
The Expertise and Skills You Bring:
7 years of successfully developing and driving multiple B2B marketing initiatives and campaigns with large cross-functional teams
Bachelor’s degree, advanced degree preferred
Strong project management skills and ability to work independently to advance projects across multiple platforms, channels, and partner organizations
Outstanding relationship-building skills with business area, marketing, sales, and relationship management stakeholders
A digital-first, data-driven approach, with the ability to analyze data and performance metrics and identify trends, insights, and areas of improvement to inform marketing strategy
Certifications:
Category:
MarketingMost roles at Fidelity are Hybrid, requiring associates to work onsite every other week (all business days, M-F) in a Fidelity office. This does not apply to Remote or fully Onsite roles. Some roles may have unique onsite requirements. Please consult with your recruiter for the specific expectations for this position.
Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
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Benefits that balance life and work
From our fully paid parent leave to our on-site health and wellness centers, our benefits support the belief that more balance you have, the better you can achieve your goals.
Company overview
Company overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experience.
Reasonable accommodations
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation contact the HR Accommodation Team by sending an email to accommodations@fmr.com, or by calling 800-835-5099, prompt 2, option 3.
Equal opportunity employer
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop, and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Hybrid work schedule
Fidelity’s hybrid working model blends the best of both onsite and offsite work experiences. Working onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most hybrid roles require associates to work onsite all business days of every other week in a Fidelity office.
Applicant screening
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.