Job Description:
Note: Fidelity is not providing immigration sponsorship for this position
As a member of our Fidelity Workplace Employer & Advisor Marketing (EAM) team, you will join a group of marketers focused on driving Workplace Investing value prop and messaging activation, employer brand awareness, and cross-functional storytelling through engaging content and experiences.
Your role will be focused on generating and coordinating B2B employer awareness activities.
Specifically, you will:
Co-create and execute the marketing plan for B2B brand value prop related activities
Co-create and activate the messaging for Workplace, including horizontal and vertical alignment
Work across EAM to coordinate top themes and ideas for Paid Media coordination, website placement, and content creation.
Coordinate a mid-funnel content calendar and social calendar
Ensure employer messaging alignment with Meetings & Events
Liaison with insights team to conduct brand research to create benchmarks on awareness and engagement
Support cross-team innovation initiatives as needed
The Expertise & Skills You Bring
A bias toward action; independent self-starter
Minimum of 7 years of experience in marketing, ideally in a business to business or agency role.
Bachelor’s degree; advanced degree preferred
Experience with marketing communication frameworks and deployment across complex, matrixed organizations.
Passionate about teamwork with an appreciation for the value of diverse opinions and different skillsets
A desire to leverage data and insights to drive marketing strategy
Strong social skills, including the ability to work across the organization and communicate, influence, and negotiate effectively with partners.
Outstanding project/program management, and problem-solving capabilities
Curious and eager to learn
The Team
This role is a part of the Workplace, Investing, Inclusion and Marketing organization within Workplace investing. We strive to be a trusted partner and resource that provides insight & data-driven guidance and innovative solutions on the overall WI participant strategy and experience.
Certifications:
Category:
MarketingPlease be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
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Benefits that balance life and work
From our fully paid parent leave to our on-site health and wellness centers, our benefits support the belief that more balance you have, the better you can achieve your goals.
Company overview
Company overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experience.
Reasonable accommodations
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation contact the HR Accommodation Team by sending an email to accommodations@fmr.com, or by calling 800-835-5099, prompt 2, option 3.
Equal opportunity employer
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop, and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Applicant screening
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.