Job Description:
The Role
Looking for your next career opportunity with Fidelity? Fidelity Private Shares group is seeking a Director of Analytics for Growth and Marketing to join the team and help transform marketing into an AI-enabled, LLM-integrated growth engine grounded in data, automation, and continuous learning! This opportunity is needing someone who is experienced in Demand Generation who will be passionate about orchestrating a full-funnel pipeline with machine integration, Product Marketing will evolve into continuous positioning with real-time message iteration across segments, industries, and accounts, and traditional search engine optimization will evolve towards AI Engine Optimization, with a strive too maximizing presence in the answering layer.
The Skills and Expertise You Bring
Apply quantitative analysis and experimentation frameworks to evaluate marketing performance and pricing strategies: 10%
Develop and implement AI Engine Optimization strategies, ensuring content is structured and optimized for ingestion, retrieval, and citation by LLMs and AI-driven search platforms: 15%
Orchestrate a full-funnel demand generation pipeline supported by data-driven automation and machine assistance: 20%
Complete end-to-end marketing programs across channels (paid, email, web) while embedding AI and LLM-driven capabilities into campaign design, content generation, and audience targeting: 20%
Implement testing and optimization frameworks for continuous message iteration across client segments and accounts: 20%
Collaborate cross-functionally with Sales, Product, and Engineering to integrate first-party data, analytics, and model-driven insights into a unified view of the customer lifecycle: 15%
Knowledge of the use of LLMs for content generation, analysis, and workflow automation
Experience with demand generation and product marketing
An understanding of structured data and schema design
Data analytics capabilities
Note: Fidelity is not providing immigration sponsorship for this position
The Team
Fidelity Private Shares is growing integration of AI across its technology and product platforms, this role will apply those capabilities to marketing—enhancing the analysis and optimization of spend, and advancing demand generation and product marketing execution. In a constantly evolving landscape, and alongside Fidelity’s broader adoption of these technologies, this role offers an outstanding opportunity to lead with an entrepreneurial mindset. The Director will help define and scale FPS’s use of marketing-focused AI and LLMs, with the autonomy to design, test, and refine approaches ahead of broader implementation. Initial guidance will be provided by the Head of Fidelity Private Shares.
The base salary range for this position is $110,000-$222,000 per year.Placement in the range will vary based on job responsibilities and scope, geographic location, candidate’s relevant experience, and other factors.
Base salary is only part of the total compensation package. Depending on the position and eligibility requirements, the offer package may also include bonus or other variable compensation.
We offer a wide range of benefits to meet your evolving needs and help you live your best life at work and at home. These benefits include comprehensive health care coverage and emotional well-being support, market-leading retirement, generous paid time off and parental leave, charitable giving employee match program, and educational assistance including student loan repayment, tuition reimbursement, and learning resources to develop your career. Note, the application window closes when the position is filled or unposted.
Please be advised that Fidelity’s business is governed by the provisions of the Securities Exchange Act of 1934, the Investment Advisers Act of 1940, the Investment Company Act of 1940, ERISA, numerous state laws governing securities, investment and retirement-related financial activities and the rules and regulations of numerous self-regulatory organizations, including FINRA, among others. Those laws and regulations may restrict Fidelity from hiring and/or associating with individuals with certain Criminal Histories.
Certifications:
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Benefits that balance life and work
From our fully paid parent leave to our on-site health and wellness centers, our benefits support the belief that more balance you have, the better you can achieve your goals.
Company overview
Company overview
At Fidelity, we are passionate about making our financial expertise broadly accessible and effective in helping people live the lives they want. We are a privately held company that places a high degree of value in creating and nurturing a work environment that attracts the best talent and reflects our commitment to our associates. We are proud of our diverse and inclusive workplace where we respect and value our associates for their unique perspectives and experience.
Reasonable accommodations
Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation contact the HR Accommodation Team by sending an email to accommodations@fmr.com, or by calling 800-835-5099, prompt 2, option 3.
Equal opportunity employer
Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop, and retain a diverse workforce is to build an enduring culture of inclusion and belonging.
Applicant screening
At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.