VICE PRESIDENT - Travel Lifestyle Public Relations
Finn Partners
Marketing & Communications
New York, NY, USA
USD 130k-150k / year
Posted on Apr 25, 2025
Our Travel Lifestyle public relations practice at Hawkins International (HIPR), a FINN Partners Company, is growing! Hawkins International is currently seeking a dynamic Vice President to lead the west coast office. The ideal candidate thrives on tackling new challenges every day, is passionate about their work, has a minimum of 8-12 years of public relations experience working with clients in the travel, tourism and hospitality industry, and is someone who is energized by the prospect of growing a career with many possibilities.
This VP is a resourceful self-starter and leader who shares our Work Hard-Play Nice values, thrives on tackling new challenges every day and is passionate about all aspects of travel. He/she/ they will be part of a strong, energetic, collaborative, and highly skilled public relations team and work on iconic global travel accounts: hotels and resorts, international destinations, luxury products, airlines and cruise lines, and travel related services.
The candidate will lead multiple projects including business development efforts, and act as a primary day-to-day manager for clients. You will oversee media relations strategy, client planning and execution, special events and partnership programs for travel clients. The VP will lead a motivated team and engage in a range of assignments spanning from: new business pitch development, launches, thought leadership, social media, and stakeholder engagement, ensuring client success.
This role is based in the New York, New York area and requires a hybrid schedule of two days per week in-person.
Responsibilities:
Anticipated Salary: $130,000 to $150,000. Commensurate with experience and depending upon workplace.
To apply please upload your resume, cover letter and your desired salary in $USD.
While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.
About Finn Partners:
FINN Partners is a great place to work, but don’t take our word for it. We’ve been voted “#1 Best Agency to Work For” in the Extra-Large Agency Category by PR Week. Plus, FINN has ranked in the top five nearly every year since our founding a decade ago.
Our intrepid crew shares an entrepreneurial spirit that attracts talent from agencies large and small. Interestingly, we often welcome former colleagues back to the fold after they’ve confirmed the grass is not greener elsewhere, or they return as clients when they want to work with the best. All choose FINN because of our cause-minded approach, collaborative culture, commitment to excellence, ethical leadership and exciting roster of clients. Our people are deeply loyal to FINN because the FINN team is deeply loyal to each other. Finn is committed to representing a different breed of agency.
#LI-DK1 #LI-HYBRID
This VP is a resourceful self-starter and leader who shares our Work Hard-Play Nice values, thrives on tackling new challenges every day and is passionate about all aspects of travel. He/she/ they will be part of a strong, energetic, collaborative, and highly skilled public relations team and work on iconic global travel accounts: hotels and resorts, international destinations, luxury products, airlines and cruise lines, and travel related services.
The candidate will lead multiple projects including business development efforts, and act as a primary day-to-day manager for clients. You will oversee media relations strategy, client planning and execution, special events and partnership programs for travel clients. The VP will lead a motivated team and engage in a range of assignments spanning from: new business pitch development, launches, thought leadership, social media, and stakeholder engagement, ensuring client success.
This role is based in the New York, New York area and requires a hybrid schedule of two days per week in-person.
Responsibilities:
- Serve as day-to-day client contact managing overall timeline and budget, establishing your position as the client’s “go-to person”
- Manage day-to-day operations of specific public relations campaigns and programs
- Create public relations strategy documents incorporating earned, owned and paid tactics, goals and pitch angles
- Help develop client marketing content, including media materials, social media content, blog outreach, media pitches, bylines and Q&As
- Help to train, manage and supervise account team members
- Secure new business opportunities, participate in new business networking and RFP opportunities
- PR agency experience (at least 8-12 years) working with travel and/or consumer lifestyle clients
- Ability to work on multiple client businesses in a fast-paced environment
- Bachelor's Degree in Communications (public relations, journalism, marketing or related field) is required
- Experience successfully driving external programs—media relations, social media, thought leadership—and/or internal corporate communications programs
- Strong knowledge of and relationships with top-tier media outlets
- Strong project management skills
- Proven problem-solving ability
- The ability to manage multiple projects and teammates simultaneously
- Strong communications skills both oral and written (including editing skills)
Anticipated Salary: $130,000 to $150,000. Commensurate with experience and depending upon workplace.
To apply please upload your resume, cover letter and your desired salary in $USD.
While we appreciate the interest of all candidates, we will only respond to those with whom we have a greater interest.
About Finn Partners:
FINN Partners is a great place to work, but don’t take our word for it. We’ve been voted “#1 Best Agency to Work For” in the Extra-Large Agency Category by PR Week. Plus, FINN has ranked in the top five nearly every year since our founding a decade ago.
Our intrepid crew shares an entrepreneurial spirit that attracts talent from agencies large and small. Interestingly, we often welcome former colleagues back to the fold after they’ve confirmed the grass is not greener elsewhere, or they return as clients when they want to work with the best. All choose FINN because of our cause-minded approach, collaborative culture, commitment to excellence, ethical leadership and exciting roster of clients. Our people are deeply loyal to FINN because the FINN team is deeply loyal to each other. Finn is committed to representing a different breed of agency.
#LI-DK1 #LI-HYBRID