Digital Media Planner/Buyer

Location: Hybrid, Winchester, MA preferred, will consider Portland ME or Buffalo NY areas
Reports to: Associate Media Director
Department: Media

Role Overview

The Digital Media Planner/Buyer is responsible for developing, executing, and optimizing integrated media strategies that drive measurable results for clients. This role blends strategic planning with hands-on buying, trafficking oversight, and campaign management across digital channels, including SEM. The ideal candidate is both detail-oriented and strategic, with the ability to own campaign execution from planning through launch, optimization, and post-campaign analysis.

Key Responsibilities

• Contribute to integrated media plans aligned with client objectives, target audiences, budgets, and KPIs
• Translate marketing goals into actionable media strategies
• Make tactic and vendor recommendations, review vendor submissions, compile, and negotiate schedules
• Work with media vendors to execute media buys across digital platforms
• Build and manage campaign structures, placements, flighting, targeting, and creative rotations
• Lead campaign trafficking across platforms, ad servers, and vendors to ensure accurate and timely launches; manage creative changes throughout the campaign
• QA campaigns and creative prior to launch and throughout flight to ensure accuracy in targeting, budgets, pacing, and tracking
• Manage ad server setups including pixels, tags, UTMs, and conversion tracking
• Coordinate with vendors, platforms, and internal teams to troubleshoot trafficking or delivery issues
• Monitor pacing and performance against KPIs, identifying optimization opportunities
• Implement optimizations related to targeting, creative rotation, placements, and budget allocation
• Proactively identify under delivery or tracking issues and resolve them quickly or bring them to the attention of the Media Supervisor
• Lead performance reporting and post-campaign analysis with accuracy, clear insights and recommendations
• Participate in internal and client presentations as assigned
• Mentor and train Media Coordinators and provide oversight on trafficking tasks as needed
• Contribute to process improvements, documentation, and media best practices
• Able to implement, manage, and measure SEM campaigns, supporting the tactic lead

Qualifications & Experience

• Bachelor's degree in Marketing, Advertising, Communications, or related field
• 3–5 years of experience in media planning and buying within an agency or similar environment
• Hands-on experience trafficking and QA'ing campaigns across multiple platforms, including Google Campaign Manager
• Strong understanding of ad specs, tracking, and campaign setup requirements
• Excellent attention to detail and problem-solving skills
• Strong communication and project management abilities
• Familiarity with Strata or similar media management tool; familiarity with Redbird or other analytics dashboard preferred but not required
• Certification in Google Ads, Analytics (GA4), and Tag Manager preferred
• Proficient with Excel, and PowerPoint and/or Keynote