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Product Marketing Manager, Google Ads

Google

Google

Marketing & Communications, Product
New York, NY, USA
Posted on Tuesday, May 23, 2023

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: New York, NY, USA; Mountain View, CA, USA; San Francisco, CA, USA.

Qualifications

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in marketing, product marketing, or a similar role.
  • Experience with advertising campaign measurement.
  • Experience working cross-functionally across Regional/Global teams.

Preferred qualifications:

  • Knowledge of digital advertising, including ads ecosystem and current trends.
  • Ability to build relationships with executives, influence product and business decisions, and drive cross-functional alignment on marketing plans.
  • Excellent problem-solving, analysis, and written/verbal communication skills.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In this role, you will drive adoption, best practices, and awareness for products and Google Ads business. You will partner with Product and Sales leaders to develop research, content, and programming .

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Additional Information:

The US base salary range for this full-time position is $105,000-$154,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Drive customer research, insights, product positioning, proof points, best practices to drive adoption of app campaigns.
  • Discover user insights that influence product roadmap and inform product marketing projects towards achieving our goals.
  • Plan and launch global marketing programs to drive product adoption.
  • Build strategic initiatives to grow app ads business for emerging verticals and align with executive cross-functional leadership on Key Performance Indicators (KPIs).

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At Google, we’re committed to building a workforce that is more representative of the users we serve and creating a culture where everyone feels like they belong. To learn more about our diversity, equity, inclusion commitments and how we’re building belonging, please visit our Belonging page for more information.

We welcome and encourage people who are expecting and/or parents-to-be to apply to this or any other role at Google.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles.