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Senior Marketing Analytics Manager, Platforms and Ecosystems

Google

Google

Marketing & Communications, Data Science
Mountain View, CA, USA
Posted on Tuesday, May 23, 2023

Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Mountain View, CA, USA; San Francisco, CA, USA; New York, NY, USA.

Qualifications

Minimum qualifications:

  • Bachelor's degree in a quantitative or business field, or equivalent practical experience.
  • 10 years of experience in analytical roles in marketing, data science, product, or strategy functions, with 3 years of experience in people management.
  • Experience in statistical problem-solving and analyzing datasets using SQL.

Preferred qualifications:

  • Experience with designing experiments, developing statistical models, measuring campaigns, and identifying business opportunities.
  • Experience in data analysis, with the ability to solve problems in complex, fast-moving, and ambiguous business environments through excellent data intuition and business acumen.
  • Experience managing cross-functional executive stakeholders.
  • Experience building analytics teams.
  • Ability to effectively communicate analysis and recommendations across a wide range of audiences.

About the job

In this role, you will guide the Marketing Analytics function for a product like Chrome, Android, or Google Play. You will manage a team of analysts to build and deliver the learning agenda for the business. You will identify the right metrics for success, use appropriate analytic methodologies to assess the true impact of marketing programs, and make business strategy recommendations. You will work closely with various internal stakeholders to support development of new strategies that will improve customer engagement and revenue.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

The US base salary range for this full-time position is $151,000-$232,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about benefits at Google.

Responsibilities

  • Manage marketing analytics for Chrome, Android, or Google Play. Guide a team of analysts to establish success metrics and measure the impact of marketing activities.
  • Translate business questions into analytical projects that will inform strategic and tactical business decisions. Deliver end-to-end analysis to influence marketing strategy by carrying out statistical or data-driven analysis that proves causality of marketing actions.
  • Drive recommendations by analyzing structured and unstructured data environments. Work on large, complex data sets and develop decision making frameworks when data is limited.
  • Partner cross-functionally with a wide variety of teams and effectively engage executive stakeholders across marketing, sales, and data science functions to execute high impact initiatives.
  • Build a data-driven culture within marketing that is focused on learning, continuous experimentation, and upskilling analytic capabilities to improve strategy development.

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We welcome and encourage people who are expecting and/or parents-to-be to apply to this or any other role at Google.

Google is a global company and, in order to facilitate efficient collaboration and communication globally, English proficiency is a requirement for all roles.