If you're looking for a career change or you're in search of talent...

Explore New Job Opportunities Here

Head of Performance Marketing

Guardian Life

Guardian Life

Marketing & Communications
New York, NY, USA
Posted on Saturday, February 3, 2024

Head of Performance Marketing

Every day, Guardian helps our 29 million customers realize their dreams through a range of insurance and financial products and services. Our Purpose, to inspire well-being, guides our dedication to the colleagues, consumers, and communities we serve. We know that people count, and we go above and beyond to prepare them for the life they want to live, focusing on their overall well-being — mind, body, and wallet. As one of the largest mutual insurance companies, we put our customers first. Behind every bright future is a GuardianTM. Learn more about Guardian at guardianlife.com.

As the Head of Performance Marketing, you will build the strategic vision for our multi-channel performance marketing efforts within the Enterprise Marketing team. This leadership role involves crafting and scaling innovative marketing strategies that meet key business goals and objectives. You will lead media and measurement teams in effective full-funnel campaign planning, execution, and reporting, managing media budgets and foster a culture of continuous curiosity.

Driven by consumer-first marketing principles and a collaborative spirit, you will manage media strategies that open up digital channels that drive brand differentiation and business growth. You will take charge of driving data-driven insights for marketing investment optimization to drive budget efficiency and measurable business impact. The ideal candidate will be an inspiring leader, with a sharp focus on measurable outcomes and team empowerment.

You Are:

  • An inspiring leader and change agent, committed to driving brand and business growth with innovative solutions.
  • A strategic architect with experience in leading multi-channel marketing campaigns and a track record of scaling high-impact initiatives
  • A trusted executive who builds and maintains business relationships, fostering partnerships across a diverse range of customers.
  • A transformational problem solver, proficient in synthesizing cross-departmental objectives and connecting the dots across the organization to create cohesive marketing strategies.
  • Exceptional communicator across multiple levels of an organization; works effectively in an environment to drive outcomes with ability to influence throughout the organization.
  • Proficient in full marketing funnel, from awareness to loyalty, using both traditional and digital channels to optimized customer engagement and drive measurable results.
  • Deeply familiar with brand, lead generation and direct response marketing strategies
  • Problem solver, with ability to distill complex data into actionable insights and effectively communicate these across all company levels.
  • Highly organized, diligent and focused on consistently exceeding expectations.
  • Flexible and resourceful in prioritizing multiple tasks priorities

You Will:

Set the strategic vision and development of a performance marketing framework ensuring optimal allocation and optimization of marketing dollars to drive innovation, growth, and measurable business impact. Driving the development of a performance marketing function that focuses on scalable strategies across customer acquisition, retention, and engagement efforts.

  • Craft a multi-year marketing strategy that reimagines our approach to full funnel marketing, advancing our lead generation techniques, supporting our distribution strategy, and unlocking new channels.
  • Lead pivotal initiatives to ensure Guardian dollars are spent wisely with continuous marketing optimization. Prioritize key channels and find opportunities to balance efficient performance with targeted lower funnel tactics and higher funnel brand building.
  • Collaborate with key collaborators including Data, Product, Technology and Product teams to refine audience targets and develop campaigns that deliver on key performance indicators.
  • Lead a broad approach to media planning and investment, focusing on brand differentiation and business growth across both Group and Individual Market segments. Implement new media strategies, adopt emerging technologies and tools to foster continuous learning and increase marketing competitiveness.
  • Institute a test and learn framework that encourages strategic experimentation, ensuring findings are repeatable and scalable across marketing initiatives.
  • Serve as a strategic steward in crafting and driving a transformational enterprise membership strategy roadmap aimed at driving customer lifetime value. Drive the strategic and operational development of direct-to-consumer marketing strategies, to meet growth objectives.
  • Establish a unified marketing measurement framework that provides actionable insights and drives data-driven decision-making. Develop insightful dashboards and comprehensive reports that demonstrate a rigorous, data-driven approach that conveys meaningful outcomes to leadership teams.

You Have:

  • 15+ years' experience in acquisition and growth marketing with traditional and digital channels.
  • Extensive background in DTC marketing strategies, with understanding of media consumption behaviors and using insights to drive engagement and conversions.
  • Demonstrated success in expanding marketing investments with quantifiable results.
  • Proven expertise in developing paid media strategies that improve return on investment and contribute to overall brand growth.
  • Bachelor's degree (with a concentration in Marketing, Business Administration or Communications preferred) or equivalent experience required.
  • Experience in the Insurance or financial services industry marketing with experience on both client and agency side preferred but not necessary.

Location & Travel:

  • New York, NY (Hudson Yards)
  • Hybrid role –in office 2-3 days a week
  • WFH – 2+ days a week.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Salary Range

$[changes as needed]

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Health Care

  • Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits
  • Dental plan
  • Vision plan
  • Health care accounts – flexible spending, health reimbursement, and health savings accounts
  • Critical illness insurance

Life and Disability Insurance

  • Company-paid Life and Disability insurance plus voluntary supplemental coverage
  • Accident insurance

Retirement and Financial

  • 401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable
  • Complimentary 1:1 financial guidance with a licensed Fidelity representative

Time Off and Remote Work

  • Flexible work arrangements (part in-person/part remote)
  • Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement
  • Personal holidays for colleagues to use in recognition of religious, cultural, or civic days
  • Paid parental leave and paid family and medical leave policies

Emotional Well-being and Work-Life

  • Emotional well-being, mental health, and work/life resources powered by Spring Health
  • Wellness programs, including fitness program and equipment reimbursement
  • Child, adult, and elder back-up care support through Bright Horizons
  • Adoption assistance
  • College planning
  • Tuition reimbursement
  • Student loan assistance
  • Commuter benefits in select metropolitan areas

Justice, Equity, Diversity & Inclusion (J.E.D.I.)

  • Employee Resource Groups that advocate for inclusion and diversity
  • J.E.D.I. certification and training programs
  • Matching gifts/volunteering

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.

Salary Range

$148,970.00 - $244,745.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Health Care

  • Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits

  • Dental plan

  • Vision plan

  • Health care accounts – flexible spending, health reimbursement, and health savings accounts

  • Critical illness insurance

Life and Disability Insurance

  • Company-paid Life and Disability insurance plus voluntary supplemental coverage

  • Accident insurance

Retirement and Financial

  • 401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable

  • Complimentary 1:1 financial guidance with a licensed Fidelity representative

Time Off and Remote Work

  • Flexible work arrangements (part in-person/part remote)

  • Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement

  • Personal holidays for colleagues to use in recognition of religious, cultural, or civic days

  • Paid parental leave and paid family and medical leave policies

Emotional Well-being and Work-Life

  • Emotional well-being, mental health, and work/life resources powered by Spring Health

  • Wellness programs, including fitness program and equipment reimbursement

  • Child, adult, and elder back-up care support through Bright Horizons

  • Adoption assistance

  • College planning

  • Tuition reimbursement

  • Student loan assistance

  • Commuter benefits in select metropolitan areas

Justice, Equity, Diversity & Inclusion (J.E.D.I.)

  • Employee Resource Groups that advocate for inclusion and diversity

  • J.E.D.I. certification and training programs

  • Matching gifts/volunteering

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.