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Field Marketing Manager

Guardian Life

Guardian Life

Marketing & Communications
New York, NY, USA
Posted on Tuesday, June 18, 2024

Come join Guardian’s team of innovative and collaborative award-winning marketing professionals. If you're ready to challenge yourself with work that matters, then this is the place for you! Guardian is seeking an account-based marketing manager to join our Field Marketing Team for the Group Employee Benefits business.

This role will collaborate with our sales, client management and training teams, Benefits Technology (BenTech), digital customer experience, product teams, and digital content marketing teams to develop and implement omnichannel marketing strategies that enable our broker partner community to better understand our benefit service solutions including BenTech and the ease of doing business with Guardian.

You are:

  • A successful B2B2C Marketer with Sales Enablement Marketing experience who thrives in a fast-paced, time-sensitive environment. You are well-organized and have a collaborative and flexible personality who adapts easily to change.
  • Able to drive alignment between marketing, product, and sales to further business growth, and form relationships to accomplish work across business functions.
  • Experienced with translating business objectives into marketing campaigns (that may include one-to-many Account-Based Marketing (ABM) programs) with proven results against goals. Experienced with developing campaign hypotheses, analyzing campaign data, and coming to conclusions quickly to keep programs moving forward toward goal.
  • Capable of understanding digital products and their impact on a customer experience, and adept at explaining their benefit to a variety of internal and external audiences.
  • Comfortable with subject matter authorities, executives, and peers. You can collaborate across departments to transform conceptual thinking into executable insights and inform customer segmentation opportunities and create useful sales enablement tools.
  • Excellent at communication (written and verbal) and have strong executive presence.

You have:

  • Experience with B2B/B2B2C or complex multi-step sales field/regional marketing and sales enablement.
  • Strong background of developing and driving B2B2C multi-channel field marketing programs with tangible results. Experience with customer segmentation.
  • Virtual presentation skills that include creating engagement with sales teams or other partners and sharing technical content at audience-appropriate levels
  • Validated collaboration and direct partnership with sales teams at the rep and management level
  • Hands-on proficiency with marketing automation platforms, prospecting databases, and knowledge of web analytics tools, social media management and social selling platforms
  • Experience with maximizing usage of sales collateral management platforms (ex. Seismic, etc.)
  • Prior experience in product / broker segment marketing or sales enablement marketing within the insurance industry or financial services a strong plus Account-Based Marketing (ABM) experience with proven results against goals a plus
  • Experience with ABM platforms like Demand Base a plus
  • MS Office (Excel, Word, PPT)

You will:

  • Develop and implement results-oriented marketing plans executed across a variety of marketing channels, including digital, account-based marketing, and events, to generate demand for the seamless and effortless, high-quality broker experiences our group employee benefits solutions offer like BenTech and digital-broker tools.
  • Establish KPIs and goals for campaign programs and communicate the results to key business stakeholders. Ensure successful ROI-focused planning, implementation, and execution of marketing plans across the full range of marketing channels (web, email, paid media, webinar)
  • Think strategically to provide marketing leadership to develop and execute omnichannel campaigns that achieve the business’s short and long-term goals, and generate buy-in and support for marketing programs from the sales team
  • Ensure fast, clear communication of all relevant marketing activities and tools to relevant stakeholders, and collect regular feedback
  • Identify, develop, implement, and improve sales enablement tools, programs, and training to increase sales rep productivity and business results
  • Inform and train internal teams, sales reps, and customer-facing staff on marketing programs and sales enablement tools
  • Understand the customer journey from end-to-end. Bring original thinking in innovating new ways to reach, engage and convert target customers
  • Measure and report performance for marketing campaigns and assess against goals (ROI and KPIs).
  • Be a strong storyteller…. Create new ideas/approaches to effectively enhance the communication of key messages in sales presentations

Reporting Relationships

  • You will report to our Head of Field Marketing for the Group Benefits business division.

Location & Travel

  • The primary location for this position is New York, NY (Hudson Yards), or Bethlehem, PA, Holmdel, NJ or Boston, MA with a requirement for 2 days in the office each week.
  • 10% Travel required for this position to attend occasional trade shows and quarterly in-person meetings at Hudson Yards in New York, NY and occasionally proposal or marketing meetings in Bethlehem, PA.

Salary Range

$79,350.00 - $130,365.00

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Health Care

  • Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits

  • Dental plan

  • Vision plan

  • Health care accounts – flexible spending, health reimbursement, and health savings accounts

  • Critical illness insurance

Life and Disability Insurance

  • Company-paid Life and Disability insurance plus voluntary supplemental coverage

  • Accident insurance

Retirement and Financial

  • 401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable

  • Complimentary 1:1 financial guidance with a licensed Fidelity representative

Time Off and Remote Work

  • Flexible work arrangements (part in-person/part remote)

  • Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement

  • Personal holidays for colleagues to use in recognition of religious, cultural, or civic days

  • Paid parental leave and paid family and medical leave policies

Emotional Well-being and Work-Life

  • Emotional well-being, mental health, and work/life resources powered by Spring Health

  • Wellness programs, including fitness program and equipment reimbursement

  • Child, adult, and elder back-up care support through Bright Horizons

  • Adoption assistance

  • College planning

  • Tuition reimbursement

  • Student loan assistance

  • Commuter benefits in select metropolitan areas

Equity & Inclusion

Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:

  • Employee Resource Groups:

  • Colleague Connection Committees

  • Community Involvement Committees

A culture that encourages colleagues to bring their authentic selves to work

  • Voluntary self-ID

  • Pronunciation and phonetic spelling of names

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.