Position Overview

The Engagement and Service Marketing Manager will be instrumental in helping to execute the marketing strategy for our existing block of clients. This role will focus on creating innovative awareness tactics and marketing programs, campaigns and efforts that will promote customer engagement, service quality, and overall marketing effectiveness to ensure our products and services resonate with our target audience. The ideal candidate will possess a unique blend of strategic thinking, creativity, and executional excellence to support our marketing initiatives and foster strong client relationships.

Key Responsibilities

• Support the development and implementation of a comprehensive loyalty marketing engagement and service strategy aligned with the company's business objectives and growth targets.
• Collaborate with stakeholders across the company including product management, and sales teams to help execute innovative marketing campaigns that enhance customer experience and satisfaction.
• Collaborate with Consumer Advocacy team to support the marketing strategy to help drive engagement throughout all journey initiatives.
• Leverage voice of the consumer and field insights along with research to help drive engagement.
• Assess channel needs, content and operational enhancements.
• Responsible for the development of core marketing materials, including digital content, email communications, customer service literature, and promotional assets.
• Analyze customer insights, market trends, and competitor activities and implement in marketing collateral and campaigns
• Ensure all marketing activities comply with regulatory requirements and internal policies.
• Utilize data- drive insights to measure the success of marketing campaigns and make informed decisions
• Create clear work plans, prioritization and regularly reporting on key performance indicators, adjusting strategies as needed to achieve plan

Key Stakeholders

Key stakeholders include Line of Business teams, Marketing, Communications, Compliance, Legal, and Digital teams. This position reports to the Head of Engagement & Services Marketing who in turn reports to Head of IM Product & Field Enablement Marketing.

You Have:

• Bachelor’s degree in Marketing, Business Administration, or a related field (Master’s degree preferred).
• Significant Experience in marketing, with a focus on customer engagement and service marketing within the financial services or insurance industry.
• Experience in loyalty marketing
• Excellent communication and interpersonal skills, with the ability to collaborate across all levels of the organization.
• Strong knowledge of digital marketing and email systems, marketing technology and analytical tools
• Creative and strategic thinker with the ability to work through unstructured problems and develop clear action plans and priorities
• Data-driven marketer with expertise in leveraging data to make decisions, drive prioritization and demonstrate impact
• Strong presentation skills; effective communicator at all levels of organizations
• High energy, self-starter, team-oriented, innovative and entrepreneurial spirit
• Service and customer-first orientation is a must

Locations:

• This is a Hybrid role with 2 days a week in our Hudson Yards NY Location

Salary Range

The salary range reflected above is a good faith estimate of base pay for the primary location of the position. The salary for this position ultimately will be determined based on the education, experience, knowledge, and abilities of the successful candidate. In addition to salary, this role may also be eligible for annual, sales, or other incentive compensation.

Our Promise

At Guardian, you’ll have the support and flexibility to achieve your professional and personal goals. Through skill-building, leadership development and philanthropic opportunities, we provide opportunities to build communities and grow your career, surrounded by diverse colleagues with high ethical standards.

Inspire Well-Being

As part of Guardian’s Purpose – to inspire well-being – we are committed to offering contemporary, supportive, flexible, and inclusive benefits and resources to our colleagues.

Health Care

• Choice of [high deductible/copay] medical plans* with prescription drugs, including coverage for fertility and transgender inclusive benefits

• Dental plan

• Vision plan

• Health care accounts – flexible spending, health reimbursement, and health savings accounts

• Critical illness insurance

Life and Disability Insurance

• Company-paid Life and Disability insurance plus voluntary supplemental coverage

• Accident insurance

Retirement and Financial

• 401(k) retirement plan with a company match, plus an annual age/service-based Company contribution and an annual profit-sharing contribution, if applicable

• Complimentary 1:1 financial guidance with a licensed Fidelity representative

Time Off and Remote Work

• Flexible work arrangements (part in-person/part remote)

• Unlimited paid time off for most roles plus time off for volunteering, jury duty, voting, and bereavement

• Personal holidays for colleagues to use in recognition of religious, cultural, or civic days

• Paid parental leave and paid family and medical leave policies

Emotional Well-being and Work-Life

• Emotional well-being, mental health, and work/life resources powered by Spring Health

• Wellness programs, including fitness program and equipment reimbursement

• Child, adult, and elder back-up care support through Bright Horizons

• Adoption assistance

• College planning

• Tuition reimbursement

• Student loan assistance

• Commuter benefits in select metropolitan areas

Equity & Inclusion

Opportunities to build inclusive and meaningful connections through involvement in colleague-led affinity groups:

• Employee Resource Groups:

• Colleague Connection Committees

• Community Involvement Committees

A culture that encourages colleagues to bring their authentic selves to work

• Voluntary self-ID

• Pronunciation and phonetic spelling of names

Benefits apply to full-time eligible employees. Interns are not eligible for most Company benefits.

Equal Employment Opportunity

Guardian is an equal opportunity employer. All qualified applicants will be considered for employment without regard to age, race, color, creed, religion, sex, affectional or sexual orientation, national origin, ancestry, marital status, disability, military or veteran status, or any other classification protected by applicable law.

Accommodations

Guardian is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. Guardian also provides reasonable accommodations to qualified job applicants (and employees) to accommodate the individual's known limitations related to pregnancy, childbirth, or related medical conditions, unless doing so would create an undue hardship. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact applicant_accommodation@glic.com.

Current Guardian Colleagues: Please apply through the internal Jobs Hub in Workday.