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Account Director, Paid Media

Gupta Media

Gupta Media

Marketing & Communications, Sales & Business Development
Boston, MA, USA
Posted on Saturday, May 18, 2024

Gupta Media is looking for an Account Director to join our Media Department at a senior level. If you are passionate about media and marketing with extensive experience in leading results-driven, e-commerce, brand, live event, lead generation and additional types of campaigns, we want to talk with you.

Gupta Media was founded 20 years ago on the idea that advertising could create huge leverage in our client's business. Our early work was focused on the entertainment industry, specifically live events (Boston Calling, among others) and recorded music (Sony Music, Universal Music & Disney are all clients). We have dramatically grown our work with big brands (Amazon, Fender) and sports brands (LA Galaxy, Washington Commanders). We have a global client base with a growing local roster across B2B and B2C brands across campaign, content and branding assignments.

Although we're an ad agency, our work product combines strategic consulting, media planning and buying, creativity and advanced analytics. We pride ourselves on being innovative, competitive and disruptive in the digital space. We’ve built tools and developed strategies to make digital marketing better.

As Account Director, you will be a key member of our media management team, bringing a fresh perspective to our team, with proven experience that will allow you to quickly adapt to our strategy and approach. Specific responsibilities include:

Client Management

You will be managing global business for high-priority clients. This involves daily and weekly communication with some travel to engage and build lasting partnerships.

Team Management

As Account Director, you will manage a team of Analysts, Coordinators and Associate Account Directors, ensuring they are delivering at every stage of the campaign. You will also be involved in supporting their hiring, training and ongoing career development as we continue to build a best-in-class team.

Strategy Development

As a leader within our Media team, you will build and maintain expertise in the digital platforms we use, providing insights and analysis on the campaigns that you oversee. Staying on top of the latest trends in digital marketing, emerging platforms, developments in programmatic and other areas, you will be actively involved in helping to build our internal strategy on new platforms and working with our clients to facilitate testing.

Required Skills and Education

  • Bachelor’s degree or higher with preference for Marketing, Advertising, Business, Economics or related field;
  • 10+ years experience of agency experience;
  • Experience with Facebook Ads & Google Ads are required and experience with Snap Ads Manager, TikTok Ads Manager, LinkedIn Campaign Manager preferred;
  • Proven experience managing complex clients with annual media spends in the $2mm+ a year range;
  • Analytical Expertise;
  • Experience in managing a team of direct reports;
  • A high level of enthusiasm and professionalism;
  • Curiosity - An important trait in every role on every team within our organization.

At Gupta Media, we work hard every day to be better at all that we do — and that includes fostering a diverse and inclusive community that encourages and respects a broad range of backgrounds, experiences and ideas. Join us and help us find the next great idea.

Gupta Media is an office-first (with flexibility) organization and we are excited to have our team working together again. This role is in our Boston, MA headquarters.