Hybrid

Agency :

Havas Media New York

Job Description Summary :

The Measurement Senior Manager is responsible for deploying the Mx Measurement process across all clients either on data and analytics or technology.
S/He plays a key role across the Media Experience process and works in close conjunction with Intelligence, Media Development and Clients teams to drive client value.
S/He is a key liaison between local market and global governance of Mx Measurement to ensure we keep developing the Media Experiences system to exceed global and local needs.

Job Description :

Mission & Responsibilities

Measurement best practices

• Embody the Measurement excellence
• Champion Havas unique approach by emphasizing data in media experiences
• Identify and provide solutions and products to data-based challenges (both client and internal)
• Ensure the strategic set up and application of data, technology, measurement, reporting, and analytics
• Provide direction, coaching and support on data analysis, survey design, test design
• Derive insight and identify strategic and tactical opportunities from data sets
• Be accountable for a greater leverage of data, technology, measurement, and analytics to drive client value
• Ensure the right data usage of Havas Media ID based addressable audience platform (Converged) and participate in the selection of local data providers

Measurement ownership

• Ensure best in class measurement
• Define KPIs and leading indicators for strategy, planning and measurement purposes
• Identify Measurement tools and requirements including Effectiveness approaches
• Set learning agenda
• Work to understand data, analytics and measurement questions, applications and use cases
• Play a major role in new business pitches with clients and internally to create best in class strategy

Previous Experience & Industry Background

10+ years professional experience in data, analytics or business intelligence

Media, Brand, Consulting, Technology

Qualifications & Languages:

Bachelor’s or Master’s degree in Statistics, Econometrics, Economics or Marketing

Languages: English (Advanced)

Soft skills & Competencies

Managing execution and optimizing process

Taking initiatives (action oriented)

Explaining business Intelligence standard concept

Designing reports

Data quality assessment and analysis

Data systems management

Technical skills

Query language

ETL development

AdTech API

MarTech data management

Office software

Contract Type :

Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job.