We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Job Description

The role can be hybrid out of the Boston area or fully remote anywhere else in the US.

The role will develop and implement integrated marketing, retention, and plan efficiency campaigns with a specific focus on plan sponsors and third party administrators. Drive strategy for high-level, strategic, complex programs in global retirement organization, with responsibilities in both the US and Canadian markets. This role also has people leader responsibilities and will report directly to the Head of Marketing for John Hancock Retirement and will coordinate very closely with Head of Marketing of Manulife Retirement.

Responsibilities

• Build strategies that reinforce the buying decision of plan sponsor to bring their retirement plan to Manulife/John Hancock.
• Independently develop and lead integrated marketing programs to drive sales and brand awareness
• Write and present integrated marketing plans for high-level, complete initiatives that support sales efforts and generate repeatable results.
• Recommend and develop appropriate communication vehicles for achieving marketing objectives
• Develop and maintain relationships across all departments, including sales, relationship management, product, legal, compliance, and where applicable, external advisors and distributors.
• Collaborate with product management, internal and external sales management to ensure alignment of efforts.
• Collaborate with internal colleagues to produce the highest quality work every day. Seek continuous improvement.
• Monitor and report on effectiveness of ongoing/existing sales and marketing programs relative to competitor activities and current market conditions.
• Manage the development of campaigns for new and existing products and programs ensuring strategies support business and marketing strategies.
• Manage operational processes to facilitate marketing campaigns such as compliance review, material creation and quality improvement.
• Creatively and effectively manage all media to drive marketing campaigns
• Track return on investment, evaluate campaign success using analytics.
• Create, track and manage budgets for areas of oversight
• Develop and deliver effective presentations to key collaborators.
• Indirectly or directly train, supervise, mentor and motivate staff.
• Drive plan efficiency through target communication plans closely coordinated with product, service, and sale teams.
• Uncover efficiencies at a global level within the marketing organization
• Improve plan sponsor loyalty measured by NPS -c initiatives
• Build and maintain a high performing team

What motivates you?

• You obsess about customers, listen, engage and act for their benefit.
• You think big, with curiosity to discover ways to use your agile approach and enable business outcomes.
• You thrive in teams and enjoy getting things done together.
• You take ownership and build solutions, focusing on what matters.
• You do what is right, work with integrity and speak up.
• You share your humanity, helping us build a diverse and inclusive work environment for everyone.

What we are looking for

• Bachelor's Degree is required.
• 10-12 years of experience in a marketing manager or account management role with experience in the retirement industry
• Investment and/or retirement business insight required
• Knowledge or Third-Party Administrator market a plus
• Management experience
• Excellent organizational and prioritization skills, including the ability to meet deadlines
• Capacity to work in a fast-paced, often changing environment.
• Excellent communication and presentation skills
• Creative and entrepreneurial problem solver with a solution-oriented approach.
• Ability to build and maintain strong relationships at all levels of the organization
• Demonstrated experience managing internal and external client relationships.
• Ability to work independently and collaborate within a team environment.
• Ability to persuade, manage time, prioritize effectively and be goal oriented.
• Comfortable using and learning new technologies

What can we offer you?

• A competitive salary and benefits packages.
• A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
• A focus on growing your career path with us.
• Flexible work policies and strong work-life balance.
• Professional development and leadership opportunities.

Our commitment to you

• Values-first culture
  We lead with our Values every day and bring them to life together.
• Boundless opportunity
  We create opportunities to learn and grow at every stage of your career.
• Continuous innovation
  We invite you to help redefine the future of financial services.
• Delivering the promise of Diversity, Equity and Inclusion
  We foster an inclusive workplace where everyone thrives.
• Championing Corporate Citizenship
  We build a business that benefits all collaborators and has a positive social and environmental impact.

#LI-JH

#Remote

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact

The annual base salary for this role is listed below.

Primary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

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