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Activation Marketing Manager

John Hancock

John Hancock

Marketing & Communications
Boston, MA, USA
Posted on Thursday, May 9, 2024

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement


Job Description

Are you passionate about marketing and driving profitable growth for our B2B audience(s) via a strategic events/experience platform? Do you want a chance to create a solid and immediate impact linked to our business results and better customer outcomes? If so, the Activation Marketing Manager role may be the right fit for you. This role will require fostering solid relationships with internal and external partners/stakeholders and connecting and optimizing investment decisions to lead to ROI/sales, brand health, and other KRs/KPIs.

One of the ways we drive profitable growth in our US Life Insurance business is by building once-in-a-lifetime experiences that lay the foundation for longstanding business relationships with our highest-priority intermediaries (National account executives, Firm leadership, and producers). These concierge-level experiences are to be aligned with John Hancock's mission and purpose to help our clients live longer, healthier, and better lives. We also allow our Sales & Distribution team to engage clients, building or strengthening connections and brand preference for John Hancock in the US. In partnership with US Insurance’s heads of Sales and Distribution, this individual will create, implement, measure, and optimize a world-class distribution activation strategy, resulting in strong sales and pipelines for US Insurance.


  • Help oversee US ticket program and on-the-ground activation and measurement/tracking program – includes contract assessments and renewals, partner with National Accounts to resolve invitations, ticket/parking distribution, and partner with compliance to adhere to entertainment logging for registered representatives.
  • Exhibiting an entrepreneurial spirit and an eye for detail, partner with the heads of US insurance to create event-based marketing to increase sales, improve brand awareness, generate media coverage, build relationships with customers, and create loyalty.
  • In coordination with Sales & Distribution, determine what events will provide the most return for firms, producers, and clients.
  • Leverage critical relationships with Corporate Communications, Sales leadership, Vendors, and other functions to drive market leadership and sales pipeline.
  • Determine creative/branding needs and build an efficient working model with internal teams to deliver efficient and on-brand creative work that delivers strong promotional plans and communication strategy pre-, during, and post-event.
  • Drive internal and external framework and communications to ensure broad awareness of impending events, alignment of John Hancock's presence with corporate brand expectations, and expected outcomes to socialize opportunities with business decision-makers.
  • Hands-on contributor that ensures flawless execution, quality of service, and timely delivery of all vital event elements to support speaking, exhibition, and other John Hancock operational presence elements.
  • Manage individual event budgets, including reporting and internal approval requirements depending on spend. Collaborate with legal and Compliance to assure the event budget is achieved in compliance with brand standards and optimized for the desired outcome.
  • Team with events professionals to manage planning and on-the-ground support, including management attendance and presentations/talking points when necessary.


The ideal candidate will have a strong background in the activation/event area and, ideally, in the life insurance space, with the passion to bring excitement to these experiences. The experience and skills needed include:

  • Experience with marketing technologies and Sales CRMs (Salesforce) to execute event marketing
  • Comfort assessing, and optimizing sophisticated, highly visible in-person events.
  • Understanding the roles of activating partnerships and events to drive growth and meet goals.
  • Demonstrated success engaging and motivating teams and stakeholders even when no formal reporting relationship exists, including brand, creative, comms, media, analytics, and events.
  • Ability to manage and juggle budgets in various markets.
  • Understanding and appreciation for collaboration Sales & Distribution, procurement, legal, compliance, finance, comms, events, security.
  • Success involves demonstrating the expertise of the analytics team to assess and optimize partnerships and investments and the ability to connect strategy to ROI.
  • Naturally curious and creative – eagerness to test and learn.
  • Quick thinker and decision maker - provides team confidence and keeps calm in crises and when dealing with unexpected challenges.
  • Owner mentality

What can we offer you?

  • A competitive salary and benefits package.
  • A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.
  • A focus on growing your career path with us.
  • Flexible work policies and strong work-life balance.
  • Professional development and leadership opportunities.

Our commitment to you:

  • Values-first culture
  • We lead with our Values every day and bring them to life together.
  • Boundless opportunity

We create opportunities to learn and grow at every stage of your career.

  • Continuous innovation
  • We invite you to help redefine the future of financial services.
  • Delivering the promise of Diversity, Equity, and Inclusion
  • We foster an inclusive workplace where everyone thrives.
  • Championing Corporate Citizenship


About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Boston, Massachusetts

Salary range is expected to be between

$86,325.00 USD - $155,385.00 USD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)