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Social & Digital Content Manager

John Hancock

John Hancock

Marketing & Communications
Boston, MA, USA
Posted on Tuesday, June 25, 2024

We are a leading financial services provider committed to making decisions easier and lives better for our customers and colleagues around the world. From our environmental initiatives to our community investments, we lead with values throughout our business. To help us stand out, we help you step up, because when colleagues are healthy, respected and meaningfully challenged, we all thrive. Discover how you can grow your career, make impact and drive real change with our Winning Team today.

Working Arrangement


Job Description

Are you passionate about marketing and optimizing channels to drive growth for consumer and B2B audiences? Do you want a chance to make a solid and immediate impact linked to our business results and better customer outcomes? If so, the Social Media& Digital Content Manager role may be the right fit for you. The Social Media Manager will partner with our Digital and Global Communications teams to guide the strategy and support content creation for current, new, and emerging social platforms to grow John Hancock Insurance’s total social digital presence (i.e., Corporate website, LinkedIn, Facebook, Instagram, YouTube, TikTok, etc.). In addition, the Social Media Manager & Digital Content Manager will be responsible for working with our product marketing and sales team to curate content for our Sales & Distribution teams to share via our Social Selling Library program.

Reporting to the Head of Brand & Content on the US Segment Marketing team, this role will build and implement social content across owned channels in collaboration with Insurance Marketing colleagues and build comprehensive social/digital content plans across platforms. The successful candidate will also be tasked with growing brand awareness/consideration and shifting brand perception with target audiences across consumer and intermediary channels. Measurement and digital proficiency be important for success in this role, as we, as an organization, are tasked with driving quantifiable business value.

The US Segment Marketing Team leads the strategy and execution for product launches, firm (B2B) relationships, sales enablement, Vitality marketing and member engagement, and producer and policyholder communications. In addition, the team is part of a larger marketing organization that includes brand, human-centered design, digital, analytics, and integrated production. The teams work closely together to tell the marketing story, build connected customer experiences, and demonstrate the business value of marketing.

Key responsibilities:

  • Strategic management of John Hancock's social channels and implementing engaging content across owned platforms in collaboration with cross-functional teams
  • Advise on the content social strategy for our corporate website, corporate social handles, and our social selling program
  • Maintain a content social calendar with our Digital and Corporate Communications social teams that incorporates key life insurance initiatives
  • Write, edit, and develop content for digital & social media platforms/channels
  • Approach content development with a creative lens, finding opportunities for testing and learning with pilot programs
  • Work closely with Design, Compliance, and Legal teams on content
  • Help to run the Social Selling program with our sales team, including onboarding and training of participants
  • Optimize new and existing content for SEO
  • Monitor and analyze content and social media data/performance by leveraging Adobe and Google Analytics
  • Be accountable for measurement and optimization
  • Partner and drive the full journey from social channels to digital destinations with clear accountability for CTA’s

Capabilities required:

  • Ability to think strategically and act tactically
  • Ability to prioritize and communicate effectively within a global, highly matrixed organization
  • Ability to collaborate and use impact & influence skills across segments/regions


The ideal candidate will have a strong background in managing digital & social channels and will be passionate about bringing excitement to these experiences. The experience and skills needed include:

  • Minimum of 5 years of relevant experience in marketing and building brands within the investment or financial services industry or highly regulated industry, a plus
  • Proven experience working in social mediadigital marketing, managing social media channels, and developing content calendars
  • Excellent consulting, writing, editing, presentation, and communication skills
  • Social and digital content analytics tools experience and experience with writing for SEO
  • Experience developing and executing online content strategy and creation
  • Knowledge of and experience with keyword research

What can we offer you?

· A competitive salary and benefits package.

· A growth trajectory that extends upward and outward, encouraging you to follow your passions and learn new skills.

· A focus on growing your career path with us.

· Flexible work policies and strong work-life balance.

· Professional development and leadership opportunities.

Our commitment to you:

· Values-first culture
We lead with our Values every day and bring them to life together.

· Boundless opportunity
We create opportunities to learn and grow at every stage of your career.

· Continuous innovation
We invite you to help redefine the future of financial services.

· Delivering the promise of Diversity, Equity and Inclusion
We foster an inclusive workplace where everyone thrives.

· Championing Corporate Citizenship

· We build a business that benefits all stakeholders and has a positive social and environmental impact.



About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services group that helps people make their decisions easier and lives better. With our global headquarters in Toronto, Canada, we operate as Manulife across our offices in Asia, Canada, and Europe, and primarily as John Hancock in the United States. We provide financial advice, insurance, and wealth and asset management solutions for individuals, groups and institutions. At the end of 2022, we had more than 40,000 employees, over 116,000 agents, and thousands of distribution partners, serving over 34 million customers. At the end of 2022, we had $1.3 trillion (US$1.0 trillion) in assets under management and administration, including total invested assets of $0.4 trillion (US $0.3 trillion), and segregated funds net assets of $0.3 trillion (US$0.3 trillion). We trade as ‘MFC’ on the Toronto, New York, and the Philippine stock exchanges, and under ‘945’ in Hong Kong.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Salary & Benefits

The annual base salary for this role is listed below.

Primary Location

Boston, Massachusetts

Salary range is expected to be between

$86,325.00 USD - $155,385.00 USD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency

Company: John Hancock Life Insurance Company (U.S.A.)