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Competition Analyst

John Hancock

John Hancock

IT
Boston, MA, USA
USD 71,550-119,250 / year
Posted on Jul 3, 2025

The Competition Analyst is primarily responsible for proactively developing, delivering, and communicating timely and competitive case design strategies, illustrations, and competitive positioning to internal and external customers, with the goal of helping John Hancock “win the sale.” As a member of Competitive Services, this person works closely with members of Product Intelligence, Marketing, and Sales & Distribution, to ensure our products and illustrations are optimally positioned to help drive more life insurance sales to John Hancock.


Position Responsibilities:

  • Proactive engagement with sales team on application pipeline, utilizing data to target specific competitive positions, with the goal of optimizing sales opportunities.

  • Monitor inbox & phone queue for competitive illustration requests.

  • Understand John Hancock application pipeline and sales trends and recommend actions to drive sales based on competitive opportunities.

  • Stay updated on competitor actions and industry trends and provide commentary to management and Sales & Distribution

  • Monitor competitor actions and identify market trends and sales opportunities for product actions or product promotions

  • In-person proactive illustration and case design support with internal sales desk

  • Review key competitor actions and provide feedback to sales teams

  • Create material for “Competition Corners” in collaboration with Product team

  • Host periodic calls with Distribution team to provide latest insights for how to win competitive cases

  • Work with Product Management to ensure competition is represented accurately during product development process

  • Ongoing training & education with emphasis on case design expertise

  • Partner with Sales team on in-person and virtual presentations to our distribution partners


Required Qualifications

  • Reliable teammate who helps build and maintain a positive team culture.

  • 3-5 years' experience in life insurance Product, Competitive Services and or Sales.

  • Excellent communication skills and proven success delivering effective life insurance product messages.

  • A deep understanding of the brokerage life and annuity insurance marketplace and product design and mechanics.

  • A deep understanding of John Hancock Life Insurance’s product mechanics and distribution strategy.

  • Life insurance product & case design expertise.

  • High-level critical-thinking and problem-resolution skills.

  • Ability to interpret & understand any illustration, regardless of product line or carrier.

How will you create impact?


This role reports into the Market Solutions function and works very closely with Product Management, Marketing, Sales & Distribution and other key Market Solutions partners to ensure our products gain traction in a competitive brokerage market. You will help our company win more business through your deep understanding of how our products can best be positioned against the competition.

When you join our team:

  • We’ll empower you to learn and grow the career you want.

  • We’ll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

  • As part of our global team, we’ll support you in shaping the future you want to see.

#LI-JH

#LI-hybrid

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact recruitment@manulife.com.

Referenced Salary Location

Boston, Massachusetts

Working Arrangement

Hybrid

Salary range is expected to be between

$71,550.00 USD - $119,250.00 USD

If you are applying for this role outside of the primary location, please contact recruitment@manulife.com for the salary range for your location. The actual salary will vary depending on local market conditions, geography and relevant job-related factors such as knowledge, skills, qualifications, experience, and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife/John Hancock offers eligible employees a wide array of customizable benefits, including health, dental, mental health, vision, short- and long-term disability, life and AD&D insurance coverage, adoption/surrogacy and wellness benefits, and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays, 3 personal days, 150 hours of vacation, and 40 hours of sick time (or more where required by law) each year, and we offer the full range of statutory leaves of absence.

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Company: John Hancock Life Insurance Company (U.S.A.)