Purpose
You will be responsible for conceptualizing, creating, and producing compelling social content that resonates with target audiences and aligns with our clients' brand identities. Leveraging your expertise in social trends and best practices, you will work closely with our creative and strategy teams to deliver culturally relevant content that drives awareness and engagement. Along with managing the Content Creators, ensuring the creation of high quality, creative advertising materials.

Responsibilities
■ Able to function as a leader in the conception, design, and creation of high-quality and culturally relevant video, still, and written content for various social media platforms, including but not limited to Instagram, Facebook, Twitter, LinkedIn, TikTok, and emerging platforms.
■ Ability to ensure the quality, craft and implementation of all work done on given projects.
■ Delegates or shares tasks/responsibilities to improve workflow.
■ When necessary, presents creative strategies and concepts to clients, both internal and external.
■ Understands the Client’s business, brand, products and their customers.
■ Stay current with social media trends, platform algorithm changes, and industry best practices to ensure content remains relevant and optimized for maximum reach and engagement.
■ Collaborate with influencers, photographers, videographers, designers and other content creators as necessary to enhance the creative process.
■ Is responsible for presentation to clients when needed and structures selling arguments for work.
■ Must be a player/coach, still creating much of their own work while mentoring those around them to create and produce great work.
■ Provides consistent and direct on-going feedback and development to the Content Creators.
■ Strategize with the brand team to anticipate problems, analyze solutions, identify alternatives and suggest recommendations.
■ Partners with Group Creative Directors and Strategy to inform creative strategies that will lead to great work.
■ Collaborates with other departments, account management, strategy and clients to ensure extraordinary work.
■ Remains current with and ahead of creative trends in the industry.
■ Always, always, leads by example.

Competencies
■ Creative Stewardship. A high standard of creative work that is award-winning, applauded by the industry and appreciated by existing clients and new business prospects.
■ Relationship Management. A professional role model with positive influence who motivates colleagues. Ability to collaborate with all key stakeholders across all offices.
■ Cultural Leader. Help activate and foster the McKinney culture, and serve as a McKinney Brand Ambassador to the advertising industry.

Professional Skills & Knowledge
■ Demonstrate excellent communications, selling and presentation skills, strong relationship and customer service skills.
■ Proven professional experience as a Social Media Content Creator, ideally within an advertising agency or creative environment, with a portfolio showcasing diverse content formats and styles.
■ Strong multidisciplinary creative portfolio demonstrating proficiency in content creation, video production, photography, graphic design, and copywriting.
■ Strong understanding of various social media platforms, their unique audiences, and content requirements.
■ Proficiency in Adobe Creative Cloud, including Adobe Premiere Pro, After Effects, Photoshop, Illustrator, InDesign, and Lightroom, as well as video editing software.

Experience
6-10 years of experience in advertising, exceptions are made based on level of work pertaining to creative product and creative management abilities. Presentation of a strong personal creative portfolio.

SALARY RANGE

Our estimated range for this role is $100k - $125k

Compensation packages are based on the skill level and experience each candidate brings to their role. There may also be a more senior or junior position available that could be a better fit with your expertise. Each level has its own compensation range.

We pride ourselves on competitive salaries, and ensuring pay equity exists across our organization. We benchmark each position against existing employee competencies and 4As compensation data which includes geographic and agency size benchmarks. We also meet with department leaders 3x/year to insure we are supporting employees in living into their full potential. Our promotions are not limited to a specific time per year. Promotions are tied to performance. We look forward to meeting you!

RIGHT TO WORK IN THE US

You must be authorized to work in the US for any employer. At this time, we are not sponsoring or providing assistance with obtaining work authorization.

McKinney is a place where everyone can grow. Studies have shown that marginalized communities such as women, LGBTQ+ and people of color are less likely to apply to jobs unless they meet every single qualification. However you identify, and whatever background you bring with you, please apply if this is a role that would make you excited to come into work every day.

We are in the office Tuesday/Wednesday/Thursday on a hybrid schedule.