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Director, Media

MERGE

MERGE

Marketing & Communications
Boston, MA, USA
Posted on Thursday, May 16, 2024

Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our Director, Media, you will…

Be the driving force in shaping innovative media strategies for our clients! As a leader in media planning and execution, you'll bring fresh ideas and forward-thinking solutions to navigate the ever-evolving media landscape. With your expertise in digital media channels and strategic thinking, you'll craft integrated campaigns that exceed client expectations. We're looking for someone with a passion for collaboration, a knack for mentorship, and a hunger for creative problem-solving. If you thrive in a collaborative environment and enjoy working closely with diverse teams to achieve outstanding results, we want to hear from you!

Be Accountable and Responsible

  • Primary client contact on key business assignments
  • Oversee the development, execution, and optimization of the media planning process
  • Help your team analyze data and strategic input that informs channel allocation recommendations
  • Lead your team in writing and presenting effective recommendations and proactive POVs internally and externally
  • Meet with media partners to understand the media landscape and act as the channel expert for your clients
  • Work with analytics partners to help clients prove out success of your plans
  • Lead Media Supervisors, Media Planners and Associates, and Buying Specialists while reporting to the agency’s EVP, Media Director
  • Assess and recommend software, tools, and resource needs for the department

These are the qualifications we’re looking for

  • 10+ years of strategic media planning experience, specifically in the life sciences (pharma, medical device, biotech) space
  • Experience working with life sciences data providers (IQVIA, PurpleLabs), media publishers (both endemic and programmatic), and well versed in the industry “best practices” (e.g., NPI-level trafficking, implications of black box warnings on creative and media approaches)
  • A proven track record in bringing innovative solutions to clients
  • Knowledge of all paid media channels including digital media (programmatic, endemic, EHR, social platforms such as Doximity or Sermo, connected TV, and search)
  • Strong quantitative and analytical skills with the ability to translate data into insights
  • Thrives in a team-oriented environment
  • Excellent verbal and written communication skills
  • Ability to translate and present complex ideas in a simple, smart way
  • Strong problem-solving abilities, and a willingness to consider unconventional ideas when recommending solutions
  • Highly proficient in Google Workspace
  • Ability to effectively manage multiple projects and work under pressure to deliver high-quality work within time timelines

#LI-KR1

#LI-HYBRID

And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!