MULLENLOWE - A DIFFERENT KIND OF BEAST

With many long arms, each able to deliver a powerful blow, several hearts that beat in unison, and one sharp mind that shares a bold vision, MullenLowe is really unlike any other agency out there. We started with the merger of two kindred spirit agencies. We had complementary capabilities, but more importantly we had long histories of being very entrepreneurial organizations. We were scrappy to the core, and the result was one global creative boutique that shared the same vision: to work with the world’s most innovative marketers.

We are looking for an Analyst to join the MullenLowe Behavioral Sciences team.

The MullenLowe Behavioral Sciences group applies analytic rigor and data-driven insight to guide the development and execution of marketing strategies for clients. Specifically, we develop strategic campaign methodologies and performance insights to inform planning/strategy, maximize marketing ROI across channels, and leverage behavioral data to ensure all work is consumer-centric. We seek entrepreneurial individuals with a background in marketing performance analysis and a passion for translating data into actionable insight.

The Analyst will play a key role in social media analytics/reporting, social listening, and consumer journey/insight development across client engagements.

Responsibilities:

- Glean actionable insights from social data to inform social campaign optimization and reporting.

- Work efficiently with clients and internal partners to define, extract, and synthesize results and insight.

- Leverage data from other available sources (e.g. behavioral, media performance, etc.) to inform campaign strategies, creative development, on-going optimization, and reporting.

- Assist with developing and measuring marketing in collaboration with brand planning, creative, and media teams to build robust marketing strategies and in-market programs for clients.

- Package and present findings and communicate (both written and verbal) complex concepts to clients and internal teams.

Requirements:

- Bachelor's degree in Math, Statistics, Economics, Business, Marketing or other quantitative discipline.

- 2+ years of work experience in a professional services environment: management consulting, market research, advertising or interactive/technology consulting.

- Experience with social analytics tools like Crimson Hexagon, Radian6, Netbase, Facebook Insights, Google Analytics

- Experience leveraging behavioral research data (such as GfK MRI) to inform marketing strategies preferred.

- Fluent in using Microsoft Excel for data manipulation and analysis. Advanced formulas and automating of Excel tasks preferred.

- Fluent in data visualization tools such as Tableau.

- Critical thinking - capable of generating consistently accurate, useful reports as well as a enthusiasm for translating data into actionable insight relevant to marketing program objectives.

- Attention to detail and time management to deliver high quality work for multiple projects across several client engagements while meeting deadlines.

The salary range for this position is $50,000 to $85,000. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience and qualifications.