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Regional Field Marketing Manager



Marketing & Communications
Boston, MA, USA
Posted on Friday, July 14, 2023

This is a hybrid role based out of our Boston office (3 days per week in the Boston office).

Regional Field Marketing Manager

This role will be building marketing programs that drive pipeline for sales organizations within a territory. Customer centric, data driven marketer who knows B2B Marketing funnel dynamics. This will be a key participant in strategizing & delivering campaigns to market that resonate with our target audience, and ultimately inspire action. You're able to think strategically and are also comfortable executing the tactics needed to deliver outcomes.

About the Team

Rapid7’s North America Growth Marketing team acts as an engine to fuel demand for Rapid7 solutions through innovative marketing programs.

About the Role

  • Plan and manage the marketing strategy for the East & Central Regions to include ABM programs, acquisition programs that generate new, high-quality engagements as well as programs to create cross-sell and upsell opportunities.

  • Partner with East and Central sales leaders to ensure that our marketing programs are driving pipeline in their territories as well as ideating on programs to fill pipeline gaps.

  • Partner tightly with sales on target account lists; plan and deploy ABM programs to drive engagement in target accounts.

  • Manage and communicate relevant plans to the East and Central sales teams to include events, demand programs, webcasts, etc into one cohesive view to allow teams to leverage marketing activity in their regions.

  • Work with our pre- and post-sales teams to educate and deploy the aforementioned programs. This includes our sales development team, account executives, and our customer success organization.

  • Support Rapid7’s thematic campaigns by working with product marketing and the campaigns team on strategy, content, messaging, and execution

  • Ability to manage campaigns from idea to execution to measurement. You feel comfortable with all aspects of campaign creation and execution, from digital to events to direct mail.

  • Strong understanding of marketing funnel and sales funnel metrics and how the performance of your programs contribute to company goals

The skills you’ll bring include:

  • 5-7 years of experience in a demand generation role, preferably in B2B, with sales experience and SaaS product knowledge a plus

  • Proficient in marketing automation tools (Marketo preferred) and a desire to learn new technologies including ABM ad platforms, direct mail automation, 3rd party intent (Bombora), and sales engagement platforms

  • Passionate about working with a fast-paced sales team

  • High level of comfort presenting campaigns and performance

  • Exceptional project management skills and ability to work cross-functionally, partnering with multiple stakeholders to achieve desired outcomes

  • Excellent written and verbal communication and presentation skills

  • Ability to measure and report on campaign performance to support overall marketing goals

  • Creative thinker, passionate about demand generation and marketing automation

  • Security industry experience and knowledge of the SaaS technology landscape preferred

We know that the best ideas and solutions come from multi-dimensional teams. That’s because these teams reflect a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today.

About Rapid7

Rapid7 (NASDAQ: RPD) helps organizations across the globe protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, be in 10 places at once, and shut down attacks. We’re on a mission to make security solutions easier to use and access so we can bring safety and resilience to more people. With more than 10,000 customers across 140+ countries, Rapid7 is a leader in cybersecurity that has earned numerous industry accolades and recognition for our technology and culture.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.