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Account Based Marketing Manager



Marketing & Communications, Sales & Business Development
United States · Boston, MA, USA
Posted on Thursday, January 18, 2024

Account Based Marketing Manager

In this role you’ll develop, execute and optimize ABM programs for Rapid7’s strategic NA prospect and customer accounts. Your obsession with data and intent will inform your work in identifying audiences with propensity to buy, and rolling out thematic ABM programs that accelerate and drive pipeline growth, in partnership with regional field-marketing leads. The ideal candidate will be highly adaptable, have a proven record of building success with sales, and be data-driven in decision making.

About the Team

Rapid7’s North America Growth Marketing team acts as an engine to fuel pipeline and demand for Rapid7 solutions through innovative regional marketing programs across the region. This role will be a key participant in strategizing & delivering campaigns to market that resonate with our target audience, and ultimately inspire action. You're able to think strategically and are also comfortable executing the tactics needed to deliver outcomes.

About the Role

As the Account Based Marketing Manager for Rapid7, you will be responsible for developing and executing the ABM plan for North America. The ideal candidate has a history of successfully deploying ABM programs, collaborating with cross functional marketers, and understanding where they can drive impact for the business with ABM.

In this role, you will:

  • Collaborate with sales development, sales, and channel to select accounts on intent-based research and then produce a plan that consists of both bespoke and existing messaging, campaigns, regional events, and more.

  • Cross-functionally align with the larger marketing team, including regional marketing, global demand generation, channel marketing, and digital marketing, to understand existing opportunities, improvement areas, and handoffs to ensure a seamless experience for our customers and prospects.

  • Be an internal evangelist of Account Based Marketing, educating teams within and outside of marketing on what ABM is and isn’t and how it can drive business impact when done effectively.

  • Set and track towards established ABM metrics, managing timelines, experimentation, budget, and ROI.

  • Partner with marketing operations and reporting teams to define the roadmap for ABM-related reporting optimization and software maximization

  • Define and implement repeatable processes to expand the ABM program across all strategic accounts globally

The skills you’ll bring include:

  • 5-7 years experience managing enterprise B2B technology marketing programs, with several years of experience running ABM programs

  • Experience using marketing, sales, and ABM tools such as SFDC, Marketo, Terminus, Bombora, Sendoso, and more.

  • Strong analytical skills (including understanding of key ABX metrics, like MQAs) with the ability to interpret data and translate insights into actionable strategies

  • Excellent verbal communication, organization, project management, and writing skills

  • Proven project management skills and an understanding of how to manage the priorities of multiple stakeholders in a complex environment

We know that the best ideas and solutions come from multi-dimensional teams. Teams reflecting a variety of backgrounds and professional experiences. If you are excited about this role and feel your experience can make an impact, please don’t be shy - apply today.

About Rapid7

Rapid7 (NASDAQ: RPD) helps organizations across the globe protect what matters most so innovation can thrive in an increasingly connected world. Our comprehensive technology, services, and community-focused research simplify the complex for security teams, helping them reduce vulnerabilities, monitor for malicious behavior, be in 10 places at once, and shut down attacks. We’re on a mission to make security solutions easier to use and access so we can bring safety and resilience to more people.

With more than 10,000 customers across 140+ countries, Rapid7 is a leader in cybersecurity that has earned numerous industry accolades and recognition for our technology and culture.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, protected veteran status or any other status protected by applicable national, federal, state or local law.