WHO WE ARE:

Simpli.fi provides marketing technologies, solutions, and workflow automation for advertisers and agencies of all sizes. We specialize in helping organizations that operate across many locations, jurisdictions, or local markets—where location matters and incrementality counts—by uniting data, automation, and intelligence to drive measurable growth.

Our platform powers highly targeted, high-volume campaigns across omnichannel environments including CTV, native, mobile, display, and social. We deliver transparent performance with local precision at national scale. Simpli.fi enables marketers—from multi-location brands and independent agencies who serve them, to political, advocacy, and public-affairs organizations—to activate locally relevant messaging, measure real-world impact, and generate clear, actionable insights.

Simpli.fi is backed by leading private equity firms Blackstone and GTCR. To learn more, visit Simpli.fi.

WHAT WE’RE LOOKING FOR:

Simpli.fi is currently looking for a Vice President of Product Marketing to own how the company is understood in the market—by prospects, customers, analysts, and the broader ad tech ecosystem. This is a strategic leadership role for someone who can translate a differentiated technical platform into a compelling market narrative, and then operationalize that narrative across every touchpoint where Simpli.fi shows up. The right candidate is a storyteller at their core: someone who can distill complex platform capabilities into clear, persuasive positioning that resonates with agency buyers, multi-location brand marketers, and franchise operators alike.

Reporting to the Chief Product and Technology Officer, you will lead a product marketing team and partner closely with Product, Sales, Customer Success, and executive leadership.

This role is based in Fort Worth, Texas.

WHAT YOU’LL BE DOING:

• Own Simpli.fi’s market positioning, messaging architecture, and competitive narrative. Define how the company is understood—not just what it sells, but why it matters and how it is differentiated.
• Translate the platform’s technical depth and differentiation into language that resonates with different buyer personas across agency, brand, and franchise segments.
• Serve as the company’s chief storyteller—crafting narratives that shape analyst briefings, keynote content, thought leadership, and market-defining points of view.
• Lead go-to-market strategy and execution for new products, features, and platform capabilities—including positioning, messaging, sales enablement, launch sequencing, and post-launch analysis.
• Build repeatable launch frameworks that scale across Simpli.fi’s growing product portfolio and accelerate time-to-revenue.
• Build a best-in-class sales enablement program that equips Sales and Customer Success with messaging, collateral, competitive intelligence, and vertical-specific tools to win and expand.
• Drive deep understanding of buyer personas, customer needs, and market dynamics across agency, direct brand, and franchise segments. Translate insights into actionable GTM strategy.
• Own competitive intelligence across at-scale platforms, single-capability DSPs, services aggregators, and specialized data providers. Ensure Simpli.fi’s differentiation is clear and defensible.
• Monitor market trends—AI-driven optimization, omni-channel execution, retail media, privacy regulation—and translate implications into strategic recommendations.
• Shape Simpli.fi’s point of view on key industry topics and develop thought leadership content strategy that establishes the company as a category-defining voice.
• Partner with executive leadership to prepare for analyst briefings, speaking engagements, press interactions, and industry events.
• Build, lead, and develop a high-performing product marketing team. Collaborate cross-functionally with Product,Sales, Customer Success, Engineering, and Marketing.

YOU’LL HAVE THE FOLLOWING TO SUCCEED IN THIS ROLE:

• 12+ years of marketing experience with at least 8 years in product marketing, including leadership roles at B2B technology or ad tech companies.
• Proven ability to define and own a company’s market narrative—not just product messaging, but the strategic story that shapes how the company is perceived and positioned.
• Exceptional storytelling and communication skills: the ability to distill complex, technical platform capabilities into clear, compelling, and differentiated positioning for multiple audiences.
• Experience marketing to agencies, multi-location brands, franchise systems, or other segments where location and local relevance drive buying decisions.
• Deep understanding of the digital advertising ecosystem, including programmatic, CTV, location-based targeting and measurement, and the competitive landscape.
• Track record of building high-impact sales enablement programs and go-to-market launches that measurably accelerate pipeline and revenue.
• Experience developing thought leadership and content strategies that establish category authority.
• Strong cross-functional leadership skills and demonstrated success building product marketing teams.
• Bachelor’s degree required; MBA or advanced degree preferred.

WHAT SETS YOU APART:

• You think in narratives, and you can articulate why a company matters.
• You have a natural instinct for how complex technical differentiation translates into market-facing stories that create preference and urgency.
• You’ve built content and thought leadership strategies that shaped how a company was perceived in its category.
• You thrive at the intersection of strategy

WORKING WITH US HAS ITS REWARDS:

Awesome company environment and benefits with a great management team. Competitive pay based on experience, 17 PTO days, 401K match, long-term incentive plan and employer sponsored healthcare options. Hybrid work schedule. Company is focused on developing and mentoring employees!

Candidates must be authorized to work in the United States. We are unable to provide visa sponsorship at this time.