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Senior Copywriter, Hospital Systems



Marketing & Communications
Atlanta, GA, USA
Posted on Thursday, August 31, 2023

Merge Storytelling and Technology

We MERGE storytelling and technology to promote health, wealth and happiness in the world. We help marketing and technology executives engage hearts and connect parts by offering full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media, digital platform development and more.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services and consumer products. Our health clients are literally on the front lines saving lives. Our wealth clients are changing the financial potential in people's lives. And our consumer clients make lives...a little bit happier every day.

Partner with Clients of Iconic Brands

MERGE has enduring client partnerships with American Express, T-Mobile, LG, Facebook, Adobe, Kate Spade NY, Coach, The North Face, Fidelity, Eaton Vance, BlueCross BlueShield, Abbott, Astellas, Seqirus, Supernus, Boston Scientific, Advocate Aurora Health, Indiana University Health and Marco’s Pizza to name a few.

Work with Poets and PHD’s

With 750+ employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, Montreal and New York City, MERGE uses a talent-to-task process that connects our poets and PHD’s which enables clients to think higher and feel deeper about their customers.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where people with ability, agility and humility can grow and do the best work of their careers.

As our Sr. Content Writer- Hospital Systems, you will...

Be Accountable and Responsible

As our Sr. Content Writer- Hospital Systems, you will have the opportunity to impact MERGE’s business and its growth significantly. As part of the content team, you will be responsible for content writing and editing for healthcare-focused accounts to communicate services and differentiators to various audiences, emphasizing web content best practices and effective copywriting to convert audiences to action. Assignments will cover original, expanded, or revised content and will likely include interviewing subject matter experts or clinical leadership teams and research on healthcare topics to inform writing. Additional responsibilities include working with clients on defining project deliverables and coordinating with other project writers for consistent voice and tone.

Examples of assignments include:

  • Web content writing for healthcare clients
  • Service-line specific writing (e.g.: cardiovascular, orthopedics, cancer, etc.)
  • Blogs (ex: disease prevention screenings or healthy living tips)
  • Infographics for service-line needs (ex: ER vs. Urgent Care)

Other writing, editing, or proofing needs that fall to the content team include the following. Writing experience in any of these areas is a plus:

  • White papers
  • Brochures
  • Thought leadership articles
  • Social campaigns

Other responsibilities

  • Ability to write keyword-rich and search-engine-optimized content based on best practices, including metadata development
  • Write clear marketing copy to promote our client's products/services (blog, social media, banners and web)
  • Review of current web copy to identify missing content and recommend pages to write based on healthcare website best practices
  • Collaborate with the project team to ensure the writing process is integrated with the website build process so copy aligns with appropriate design specifications
  • For hospital and health system writing, assignments generally do not include detailed clinical information (ex: health encyclopedia)

These are the qualifications we’re looking for

  • Minimum of three related healthcare and/or hospital-focused writing experience
  • Experience interviewing subject matter experts and clinical leadership
  • Advanced grammar, spelling, proofreading, and editing skills
  • Detail-oriented with the ability to manage multiple projects from inception through execution
  • Very efficient organizational skills and solid communication skills – verbal and written
  • Proactive attitude with solid decision-making skills and excellent time management skills
  • Flexible and collaborative



And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!