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VP, Inside Sales



Sales & Business Development
Denver, CO, USA
Posted on Friday, May 31, 2024

Merge Storytelling and Technology

MERGE promotes health, wealth and happiness in the world by merging storytelling with technology and offers marketing and technology clients full-service capabilities including strategy, creative communications, experience engineering, performance marketing, media and digital platform development. MERGE has enduring client partnerships with American Express, T-Mobile, LG, Subway, Kate Spade NY, Coach, The North Face, Meta, Adobe, BlueCross BlueShield, Abbott, Astellas, Supernus, CSL, GE Healthcare, Broward Health, Indiana University Health, Nationwide and Morgan Stanley. With 800 employees across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Montreal, New York City and Los Angeles, MERGE uses a talent-to-task process that enables clients to think higher and feel deeper about their customers. For more information, visit mergeworld.com.

Promote Health, Wealth & Happiness

We are committed to promoting health, wealth, and happiness in the world by partnering with purpose-driven clients in purpose-driven industries such as healthcare, financial services, and consumer products. Our deep vertical expertise and category insights stem from decade-long partnerships with our top clients.

Emerge to the Top of Your Career

At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage minds and hearts to do the best work of their careers.

As our VP, Inside Sales, you will…

Be Accountable and Responsible

  • Drive and oversee Account-based Marketing (ABM) efforts across the team, supporting all verticals under Health, Wealth and Happiness
  • Lead a team of inside sales associates to drive net new leads
  • Coordinate with Marketing on all ABM efforts
  • Help vertical leaders create and maintain target account lists (prospect lists) across all target verticals
  • Create ‘always on’ outbound messaging and automated cadences for each vertical
  • Nurture individual contacts through 1:1 touchpoints using sales tools such as Salesloft, email, phone calls, LinkedIn, direct mail pieces, etc
  • Identify all interest signals through tags and tracking via Salesforce, Salesloft, LinkedIn, Marketo, Zoominfo, Lead Feeder, Oktopost, and MERGE Website to prioritize efforts of the inside sales team and elevate accounts and contacts that are showing multiple interest signals
  • Coordinate with client services, service offering, and tech leaders to create scripts, hooks, and stories for outreach; update monthly
  • Generate a healthy pipeline of leads and nurture them into qualified opportunities, tracking everything in Salesforce
  • Create standardized weekly and monthly reporting for Senior Leadership across all verticals to measure the effectiveness of outreach activities
  • Support event outreach across verticals to drive trade show and virtual events, meetings/participation
  • Conduct research for insights into market demand and competitive activities across verticals
  • Help team identify “next best action” from top-of-funnel activities

These are the qualifications we’re looking for

  • 10+ years of experience in business, with 10+ years concentrated in agency business development roles
  • Minimum of a Bachelor's degree, MBA, or equivalent business experience preferred
  • Experience with Salesforce Sales Cloud, Marketo, Salesloft, ZoomInfo, and/or other sales and marketing platforms required
  • Strong communication and interpersonal skills with an engaging and trusted presence
  • Demonstrate thorough knowledge of assigned product(s), and ability to provide clear direction to new business teams as well as broader teams overall related to the marketing of the MERGE brand and our client's brands alike

Compensation: $155,000 - $175,000 plus Annual Incentive Plan

Salary differential is based on seniority, merit, education, training, and experience. MERGE’s career ladders reflect department growth from Associate through Partner levels, with details of roles and responsibilities associated with each level. New hires are assigned a job level within a particular position based on these criteria and salary is set within the job level based on these criteria. Growth from one level to the next occurs when employees master their role and are promoted to the next level, generally during salary review cycles which are posted in the employee handbook.



And here’s how we live our values at MERGE

  • Ability. Mastering our craft
  • Agility. Delivering with a growth mindset
  • Humility. Collaborating for shared success

MERGE is proud to be an Equal Opportunity Employer

MERGE welcomes and celebrates diversity regardless of race, religion, color, national origin, gender, sexual orientation, veteran status or people with abilities. We believe that the more diverse we are, the more creative our work will be!