As our Sr. Director, Analytics, you will..

Be Accountable and Responsible

• Designing and developing the marketing analytics strategy for one or more clients from program kickoff through implementation and performance reporting
• Collaborating with cross-functional teams (Account, Creative, Media, and Technology) to define measurable program goals and objectives
• Providing solutions and points of view on how to solve or answer analytical and measurement challenges, including measurement plans outlining project objectives, tools, data sources, and most importantly, developing testing and learning agendas to drive insights and optimizations
• Developing actionable insights from the data and communicating the business impact of marketing investments to the client's business outcomes
• Managing one or more direct reports, including mentorship/career development and quality assurance of measurement frameworks, performance reports, and other deliverables
• Serving as subject matter expert concerning key measurement/data platforms (ad servers, attribution and ROI Modeling, and BI tools)
• Serving as an analytics evangelist throughout the agency, educating and inspiring clients and coworkers alike about best practices and emerging trends

These are the qualifications we’re looking for

• 7-10 years of advertising agency or client-side experience in the measurement and analytics discipline
• Bachelor’s degree, preferably in Business, Mathematics, Statistics, or Economics, or equivalent work experience
• Demonstrated experience in digital marketing, measurement, data analysis, and web optimization across channels (web, email, social, mobile, emerging media)
• Deep understanding of and experience with website analytics packages (Google, Adobe), online ad serving systems (DCM), social listening platforms, BI tools and dashboards (Tableau, PowerBI), and related tools and services
• Experience with cross-channel attribution and/or data visualization solutions a plus
• Strong communication skills (written & verbal); comfortable with and capable of owning a client-facing role
• Strong qualitative and quantitative skills
• Detail-oriented and well-organized
• Ability to manage timelines and multitask across a variety of project
• Industry experience in health verticals, especially life sciences, is a plus

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At MERGE, we’re committed to fostering an environment where our team members can thrive in both their careers and personal lives, ensuring they feel supported and empowered to succeed.

MERGE believes in transparency and equity. In accordance with state regulations, we’re proud to include salary ranges in our job postings to ensure fair compensation practices.

The salary range for this role is $127,100 - $190,800 based on the individual’s skills, experience, qualifications, location, and other relevant factors. The salary pay range is subject to change and may be modified at any time.

MERGE is proud to invest in benefits that include meaningful Medical, Dental, Vision, Life Insurance, 401K, Lifestyle Spending Account, Employer Paid Life & Disability Insurance, Flexible Time off & Holidays plus many other benefits and rewards.

Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.