As our VP, Brand Planning Leader in Life Sciences you will…

Be Accountable and Responsible

The VP, Brand Planner, you spark new ways of looking at the world and help drive creative solutions that address those realities. You serve as a strategic brand leader for our life sciences clients and take a lead in growing their business, partnering to guide our most senior clients toward bold solutions. You are also a key leader within internal teams, proactively contributing to help extended teams do their jobs better. This includes:

• Laying clear an analysis of category, brand, cultural, and audience trends that highlights opportunities for clients’ businesses.
• Uncovering human insights and crafting strategies that inspire teams to deliver meaningful work.
• Leading effective collaboration with clients, creative leads, and extended partners, in informal and formal settings (e.g. brand workshops, creative ideation).
• Delivering Brand Strategy on assigned accounts, including outputs such as audience insights (e.g. research findings), positioning, brand architecture and creative briefs. You’re flexible with tailoring frameworks to the job at hand.
• Presenting strategic recommendations from a core brand strategy to a creative brief to a strategic roadmap, and partnering to develop and sell inventive solutions.
• Demonstrating and encouraging curiosity about culture and people. You’re attuned to learning about new ways of thinking and new technologies that can help support our work for clients.
• Taking on a strategic leadership role in thought leadership and new business efforts.
• Supporting the development and deployment of strategy staff.

These are the qualifications we’re looking for

• At least 10 years of relevant professional experience, with 4+ years of leadership experience, including at an agency or consultancy.
• Prior experience in a brand planning role delivering life sciences strategy, as well as successfully launching brands.
• A brand builder who excels at leading strategy for large projects and client accounts, you think progressively about the many ways a brand is built today.
• A proven ability to enlist and inspire teams in developing culturally relevant ideas.
• A trusted thought leader who champions and innovates upon brand thinking and approaches to drive the best outcome. Command of brand strategy and a variety of marketing models.
• Expertise in a range of research methodologies, including qualitative and quantitative solutions. Recognizing how agencies tend to have access to the same tools, you’re inventive at arriving at fresh customer insights.
• The ability to consult with clients on how brands grow and how to measure this impact in a way that invites investment.
• An outstanding storyteller, accomplished at inspiring and persuading others.
• You believe that working in true partnership with others leads to the best outcomes. You’ve done this work with various companies, whether start-ups or members of the Fortune 100, and you are adept at engaging with senior clients and their teams to realize ambitious outcomes.

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