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Assistant Vice President (AVP) Consumer Insights, Marketing



Marketing & Communications
Framingham, MA, USA
Posted on Saturday, April 13, 2024

Discovery is at the core of everything we do - whether it’s a great value, incredible style, or building long-lasting partnerships with people around the world. That’s what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.

Job Summary:

The Consumer Insights Assistant Vice President (AVP) will lead insights for the two largest TJX brands. The AVP will be responsible for data and insight generation that guides brand strategy, segment/audience strategy, creative development/optimization, and marketing plan development to drive continued brand consideration and profitable growth. The AVP will be responsible for understanding consumer sentiment and consumer perceptions of our brands, identifying opportunities for customer growth, and providing insights on how to build the brand. The successful candidate should demonstrate strong analytics and research expertise, business acumen, and communication skills. The AVP will work cross-functionally with a wide variety of stakeholders, including other consumer insight leaders, brand marketing leads, external creative agencies, and merchant leads, and elevating insights and strategy to Executive Level. The AVP will also have responsibility to manage other insight leaders and oversee relationships with our outside research/analytics agency partners.

Major Areas of Responsibility:

  • Lead team on vision and execution of research, analysis and insight generation for the two largest TJX brands acting as the passionate voice of consumer, business, category, and competitive insights

  • Lead and oversee primary quantitative research capabilities and studies (i.e. segmentation, brand health, communications tracking, category research), qualitative exploratory research, creative testing, customer journey

  • Integrate data and insihts across various sources to determine overall implications and influence multiple stakeholders, including Executive level, with insights generated

  • Establish and refine our best practices for the appropriate use of different research methodologies, interpretation of results, and delivery of value to the business

  • Develop team of insight leaders and support management of external vendor relationships


  • Bachelor's degree; Minimum 12 years of experience in consumer insights, market research or analytics, including 6+ years leading and managing insight and analytic professionals/teams and experience working in-house/client side

  • Background in designing, analyzing and generating insights and action from both quantitative, including continuous/ongoing tracking programs and secondary data sources, and qualitative research

  • Experience in guiding and influencing brand strategy, segment/audience strategy, creative development/optimization and marketing plan development based on insights; ideal candidate would have experience with generating insights for Brands Customer Experience

  • Passion understand consumer needs, behaviors and trends, and advocating for the consumer

  • Exceptional analytic skills with the ability to skillfully analyze, dissect, and interpret data

  • Attention to details and able to grasp the big picture

  • Adept at presenting complex concepts in an easy to understand and actionable way

  • Strong project management skills and comfortable working in an agile, fast-paced environment

  • Experience influencing across a broad array of internal and external partners

  • Experience in directing a team to develop, analyze, synthesize, and communicate data and insights effectively

  • High degree of proficiency with Microsoft Office products and SPSS/Q/other data analytic tools

We care about our culture, but we also prioritize your needs!

Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.

This position has a starting salary range of $139,900 to $181,700 per year.

Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.

This position is eligible for an annual incentive as well as long-term incentives.

Discover Different at TJX means opportunity, teamwork, and career growth. That’s why working here is so much more than a job. When you’re a part of our TJX family, you have the full support of a diverse, close-knit group of people that work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Posting Notes: 550 Cochituate Rd Framingham MA 01701