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Influencer & Social Media Marketing Manager, TJ Maxx



Marketing & Communications
Framingham, MA, USA
Posted on Tuesday, April 16, 2024

Discovery is at the core of everything we do - whether it’s a great value, incredible style, or building long-lasting partnerships with people around the world. That’s what makes TJX different. You can find it all across our brands: TJ Maxx, Marshalls, HomeGoods, Sierra, and Homesense. Every one of our brands has one thing in common: environments that are always changing. That’s just how we like it. Every day is an opportunity to discover something new about our business, our partnerships, and even about yourself. Come discover what different can mean for you.

Influencer & Social Media Marketing Manager, TJ Maxx

The Opportunity: Contribute To The Growth Of Your Career.

The T.J.Maxx social and influencer team is looking for a subject matter expert, who is well-versed in organic social and influencer marketing to join our team. Candidates should be motivated and passionate about digital marketing with experience in brief development, content evaluation, measurement and community engagement. You will manage a team and work closely with internal and agency partners to help develop effective communication tactics, engaging content and best-in-class user experiences within each channel. Candidates must demonstrate excellent strategic thinking, communication skills, be nimble/flexible and thrive in a fast-paced environment. Candidates should have an interest in retail and passion for our brand and social media. This role provides an opportunity to work on a brand that’s coveted by many with the ability to learn many facets of marketing at TJX.

Who We Are Looking For: You.

  • Lead strategy development and oversee execution of social media and influencer content in partnership with brand, internal and agency partners. This includes writing briefs & supporting creative evaluation, feedback & approvals.
  • Identify opportunities to position TJ Maxx as a modern, best-in-class brand for Influencer and Organic Social programming.
  • Lead a high performing team of 2 full time Associates and 1 intern.
  • Manage an external agency on social and influencer strategy and content development
  • Oversee the development of owned social and influencer measurement reports.
  • Lead community engagement strategies.
  • Keep key stakeholders informed of ongoing learnings & drive optimization of content.
  • Learn about the unique business model of TJX.
  • Understand how digital marketing efforts and strategies drive brand affinity, awareness & consideration across current, prospective & occasional shoppers.
  • Be hands on & work in a small, collaborative team environment.
  • Get exposure to larger brand marketing function and opportunity to broaden your marketing skillset.


  • Bachelor’s Degree in Business, Marketing, Communications, or related field required
  • 7+ years’ experience with digital marketing preferred
  • Use and working knowledge of a range of social media platforms such as Instagram, TikTok, Facebook, YouTube Shorts
  • Strong understanding of digital marketing channels, social media platforms and best practices
  • Proven ability to analyze data, identify trends and present key findings (quantitative and analytic skills)
  • Experience using MS Excel & PowerPoint (no additional software required)
  • Communication is key - strong oral and written communicator, comfortable providing clear feedback grounded in strategy
  • Interest in retail and off price business
  • A team player who collaborates well and enjoys building relationships with partners across multiple disciplines with ability to navigate different team dynamics
  • Exhibits strong attention to detail, organization and time management skills
  • Strategic & agile thinker who works well in the gray and in a fast paced environment

We care about our culture, but we also prioritize your needs!

  • Competitive Pay
  • Hybrid Work Environment
  • Weekly paychecks
  • Paid time away
  • Programs to support environment and corporate responsibility
  • TAAP – TJX Associate Assistance Programs
  • Associate Discount
  • Career Development Opportunity
  • Be a part of an inclusive team

Benefit programs and eligibility terms vary across our global locations. We encourage you to apply to learn more about how our benefits can make a difference for you.

This position has a starting salary range of $90,200 to $115,200 per year.

Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience.

This position is eligible for an annual incentive.

Discover Different at TJX means opportunity, teamwork, and career growth. That’s why working here is so much more than a job. When you’re a part of our TJX family, you have the full support of a diverse, close-knit group of people that work together to deliver the best value and style in the business. Our inventory is always changing and our approach is continually evolving, which means every day is another chance to Discover Different.

We consider all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status. We also provide reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Posting Notes: 770 Cochituate Rd Framingham MA 01701